Why you should promote a MLM funded proposal system instead of your network marketing program?

  Written by Hassan Mendoza on May 13, 2009 6:51 pm

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One important part of the secrets to network marketing success goes totally against the way a majority of network marketers are taught and that is to promote a low cost informational product and/or marketing system that is related to network marketing instead of directly promoting your own network marketing program.  The informational product and/or marketing system that is related to network marketing is usually called a MLM funded proposal system.  There are several good reasons why you should promote a MLM funded proposal system instead of directly promoting your network marketing program.
         One reason is when you are just promoting your network marketing program instead of a MLM funded proposal system is you look like every other representative or distributor out there on the internet who is trying to sell their business opportunity.  The distributors who are just promoting there business opportunity are viewed by their potential prospects as a salesperson, people who are only interested in getting into their wallets.  There are so many different network marketing companies out there on the internet, that your potential prospects are flooded with emails which contain different offers for many different business opportunities with promises of wealth in a short amount of time.  Due to this fact, people have become very skeptical about network marketing and also a good percentage of these people have tried network marketing and failed because of the fact they were being taught bad marketing strategies.  The people that failed at network marketing then go and tell other people about their bad experiences with network marketing or they tell people that network marketing is a scam.
         There are a lot of people who are skeptical about network marketing.  As you can see, there is an immediate barrier that network marketers have to deal with when comes to trying to recruit people for their business opportunities.  The first thing that you must do as a network marketer is to gain your prospect's trust and build your credibility with your prospect.  As a network marketer, you must address their skepticability right away and acknowledge that there is a high failure rate in network marketing and then explain why there is a high failure rate such as poor marketing strategies being taught to distributors.
        Another reason is when you are promoting a MLM funded proposal system, these items often providing education and/or training on how to successfully build a network marketing business through the utilization of different internet marketing strategies.  In other words, the MLM funded proposal system trains your prospects on how to market a network marketing program before they even get involved in your network marketing program.  This means that you will have more qualified prospects for your network marketing program.  Also, the MLM funded proposal system because it is educating your prospect on how to propoerly market a network marketing program it puts you in the position of being an expert to your prospect which increases the chances of the prospect eventually joining you in your network marketing program.
        Another reason why you should promote a MLM funded proposal system first before you mention anything about your network marketing program is because you can generate an immediate upfront retail profit or monetize your activity.  What I mean by "monetize" is you want your marketing and all other business activities to pay for themselves.  You don't want to have to be dipping into your own personal reserves to fund your business.  A good way to look at it is this: Monetization is the process of turning what are otherwise typical business expenses into sources of profit instead. 
        Monetization is one of the most powerful concepts in business and it's something that even major corporations struggle with.
Failure to monetize can be the downfall of a business.  But on the other hand, successfully practicing it can catapult you to the top 1% of your company, and even your industry, in very short order.  Now, the main activity we need to talk about monetizing is prospecting through the use of a MLM funded proposal system. Can you imagine what it would be like if people actually paid you to prospect them?  It is 100% reality when you learn how to do network marketing right.
        The large majority of network marketers are taught to do things completely backwards by trying to sell their business opportunity first.  The reason this doesn't work is because our business opportunities are really back-end products.  Meaning, they should only be sold/offered to people who are already our customers.  Trying to selling them to people right off the bat creates two major problems that almost guarantee failure before even getting started.  The first problem is a business opportunity is way too difficult to sell as an up-front product.  The second problem is unless your conversion rates are insanely high, there normally isn't enough initial profit from selling your opportunity to fund your business.  You can't make money fast enough to even survive (let alone grow).
        Okay, what do I mean business opportunities are too difficult to sell up-front? Well, the reason back-end products are back-end products is because often times they require a bigger commitment and carry a bigger price tag than the initial sale.  Not always, but definitely in our case.  Trying to sell them to someone right away can be quite difficult even with the best marketing strategies never mind poor ones.  However, by making them back-end products they become much easier to sell (provided the initial product delivered).  It is kind of a catch-22, but it's all because of the believability factor.
         If you've got a satisfied customer who has already bought from you, you've established trust and eliminated their skepticism.  This model is how all massively profitable businesses are built.  You get the customer in the door with an irresistible and inexpensive offer and then you offer them more products and services on the back-end.  Remember this: The big money is in the back-end. In order to get more information about what I had talked about above please follow the link located in the resource box below.  This article is available for free reprint.  

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