RANT: I Rip Into The "People love to buy, but hate to be sold" Thing
Once again, I have to vent.
If you are new, seasoned, an expert, a wannabe or
even a 7 figure top of the heap ass-kickin
world famous internet marketing guru from hell,
FOR CRYING OUT LOUD, STOP REPEATING THE SAME OLD CRAP!
But just in case you must use this one,
please tell me what it means in your own words.
"People love to buy, but they hate to be sold."
People DO NOT love to buy.
That's just stupid.
People love to have the means to solve their problems.
They love to have things to entertain them.
They love to get what they want.
The love to have more and better stuff than their neighbors.
IF THEY COULD GET WHAT THEY WANT WITHOUT BUYING
ANYTHING, THEY WOULD KEEP THEIR MONEY.
And how about the part where they don't like to be sold?
They hate being RIPPED OFF!
If you sell someone something that solves whatever
challenge their facing, do you think they'll feel bad
about the fact that you sold it to them?
HELL NO, THEY WON'T!
Not only will they NOT be ticked off because you sold it
to them, they'll tell all your friends how great the
product is and how nice it was of you to show them
how they could get it and improve their lives.
That's called a referral.
You know, word of mouth?
The best advertising there is?
So where does the hate being sold come in?
What they hate is when you are argumentative in
your approach to selling.
When you attempt to overpower them with a
When you disregard their feelings about your
product and attempt to convince them that
they're wrong, and should buy your product even
if they don't want it.
The point is this:
Repeating the same ol' dusty marketing bromides
does not in any way "brand" you as a leader. It
just means that you heard someone else say it
who has had some success and you feel like if you
say it you'll sound successful too.
Unless you actually believed it.
In which case, you'll be glad to have read this
Because now you know the truth behind that
tired old saying.
P.S. Cool. It's not every day you get to use "bromide" in
Member Since: 08/13/2009
I'm a Distributor For:: Life Force International
Other Company: Superior Marketing Systems, LLC
Industry: Training and Development
Primary Web Site: http://LegendsAndMentors.com