Why Traditional MLM Marketing Is Dead

Written by Gerardo Flores on Dec 18, 2009 10:23 am

Before I begin, let me state my disclaimer. I am by no means putting down any particular MLM company. I am not saying that any certain company sucks! I am not saying that no one can make money with MLM programs, for I personally know many colleges that are quite successful with traditional MLM’s.

What I do want to share with you is that traditional MLM marketing is much like a mouse on a wheel. You have to work hard, and I mean HARD to recruit. If you follow most MLM marketing systems, you know its all the same. You contact your sphere of influence, you drag them into hotel meetings, you hold meetings at your home, and if you’re persistent enough they’ll feel sorry enough to join under you. Then, you go out and do it all over again with “their” sphere of influence.

This is why traditional MLM marketing is dead. Most of these new recruits were not really ready to be business owners. They were not ready to run a real business. Soon enough, they start dropping like flies! They quit, then they start avoiding you because they don’t want to be embarrassed. So not only did you lose a distributor, you may have lost a friend as well. Now you must go out, and recruit some more before your “right leg” starts to fall apart! Now, lets also hope, wish, and pray that your company doesn’t go under after you have finally replaced your income with your day job and amassed a fortune. I’ve seen this happen so many times! People lose everything they worked for, they lose their fortune, and confidence.

You must learn how to be a leader and recruit leaders. You must learn how to market and teach marketing. You need to read that statement over and over again. Because if you know any successful person in MLM‘s, you will notice that they tend to recruit leaders, versus consumers. If you want a growing business, recruit leaders. If you want customers, recruit consumers. But in order to recruit leaders, you have to be an alpha male, a strong leader yourself. You must have value and provide value to them. In order to make it in any kind of marketing, whether traditional MLM, or internet marketing, you must team up with leaders and not followers.

To sum it up. Traditional MLM marketing is dead, the market is saturated with thousands of pre-launches, thousands of new antioxidant products, thousands of weight-loss products. But nothing that teaches you how to run a business properly, or how to recruit efficiently. Reminds me of my kids when every morning they are getting ready for school, I have to tell them too brush their teeth, comb their hair, and tie their shoe laces. Although I shouldn’t have to tell them to do it, they won’t if I’m not there telling them to do so. That’s how it works with average MLM’s. You have to baby sit your recruits.

Don’t give up hope people! You can make it in marketing. You can be super successful in marketing. All you have to do is learn marketing and leadership to recruit leaders, or learn marketing and leadership to teach marketing and create leaders in your downline. Until next time… Happy marketing!