My quest to generate 20 leads a day!

  Written by Graham Norris on Jan 13, 2010 6:39 pm

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I've had an interesting day today - I hope you have! Thanks for reading this blog! I hope you get a lot out of it! The aim of these logs is to help those with less experience in marketing to gain insight and save time and learning the hard way to do things!

When I look back I've certainly done things the hard way! Until recently I've manually managed 100's of safelist both credit and non credit based safelists, 100's of text ad exchanges, traffic exchanges and the like. And yes it is impossible to keep up with that many there is just not enough time in the day! I have managed to do sufficient to get out a steady stream of advertising but the results I get do not satisfy me. Typically I generate on average 5 positive responses from my advertising. I'm looking to quadruple that number...so the answer is to automate some of the process.

Today, I signed up for IPostAd which automatically submits your advertisement to nearly 3000 safelists - non credit based. It will be interesting to see how the lead generation will increase using this tool on a consistent basis.

Of course automating the process is only one part of the story in generating leads successfully! Remember my goal is to generate 20 leads a day consistently!

I certainly appreciate that the subj line HAS to be eye catching enough to grab the attention of the reader and be compelling enough for the reader to open the email! The subject line has to address the need of the reader and offer a solution.

The body of the email has to keep the interest up sufficiently high and also make sure that the fear of loss is strong enough to make the reader respond to the call for action.

Final thoughts are that most people will grossly underestimate how much advertising needs to be done to get the result that they are looking for. Strive to put out as much as humanly possible on each and every day. Consistency is key! Set yourself clear advertising goals and be extremely organised so you dont miss out any important ways of advertising.

I would love it if you commented so we can learn off each other. Maybe share what methods you have found to work particularly well.

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