3 Reasons to Use Your Own Customized Capture Pages

  Written by Melanie Milletics on Jul 7, 2009 11:09 pm

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I can track my path to success in my online home based business back to the decision to learn how to build my own capture pages. That decision marks the day I began to make life changing income, and the day I began to build my own LIST.

Why did I choose to learn to make my own capture pages? I was tired of being dependent on someone else’s system that I was paying $19.95 + a month for and had zero control over.
I was watching the evolution of marketing a online home based business and knew that I needed to put my own FACE on my captures ~ and once I did… everything changed!

At the time, I was working with a direct sales company and managed to convert sales of up to 9K using just my videos. I never even spoke to the customer! It was all done through video capture, personalized autoresponder followup and more video…
I used customized capture pages with video, and made a ridiculous amount of money.
I don’t know that the strategies I employed then would work today, as the market has changed, but the point it still powerful.

You will make more money when you use a customized capture page.
Why is this true? It comes down to 3 facts:

1. Your picture and/or video on your capture pages will always convert subscribers better than any replicated site could. More subscribers = more prospects in the sales funnel.
2. Personalized autoresponder messages will always convert more subscribers to sales. Emails written in your voice are obviously not canned sales pitches. Your subscribers stay engaged in the sales process longer and may convert over time.
3. Search Engine Optimization can only be achieved with your own hosted capture pages. That is, Google can index your page and this will get you free leads. Your replicated site page from your company will not get you the same results.

Once you know these facts, you should feel overwhelmingly compelled to create your own captures! Seriously, why would you work harder, for less money? That’s essentially what you are doing when you advertise your company replicated site!

Before I give you the instructions on how to build your own capture pages, I want to make sure you understand that your capture page serves one purpose – to get your visitors to subscribe. There should be no links that leave your capture page. The only option your visitor has is to fill out your form, or leave. Seriously! There are several systems on the internet that have you put links to your blog, Twitter, MySpace, Facebook, etc. It seems like a good idea on the surface, but in the end, your prospect is LEAVING your capture page, and you did not capture their details. So keep it clean.

Your capture page should give your visitor a good reason to fill out your form and subscribe to your newsletter. Visit some “superaffiliate” sites and look at their capture pages. You will find that the best are short, compelling, and ultimately get you to act.

Remember, there is only one option – fill out the form, or leave. There aren’t links to go anywhere else! When you create your own company specific capture page, make it short and concise, giving them just enough information to entice them to fill out your form.

For full instructions on how to create your own Customized Capture Pages, including your checklist and an EZ template – see

Instructions to Create your Own Capture Pages:
http://budurl.com/CreateCapturePage

Originally posted at :
http://mlm-list-building.com/2009/07/08/3-reasons-you-must-use-your-own-...

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