It’s Your Show: Branding Your Name

Written by Art Basmajian on Jan 21, 2010 2:13 pm

It is time to flatter yourself and initiate the process of branding your name. You will not be the first one to do it, but with the right attitude and effective systems, you could be one of the successful ones. Take a minute to have a look at your closet - have you got a Dolce & Gabana shirt? Maybe a Gucci bag tucked away somewhere? These are just examples illustrating how branding your name can spell success.

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You Are What You Do

And branding your name will help people identify your name with what you can provide, so concentrate on what you do best, develop that as much as you can, and let the trumpets sound. This is where your success will lie. If you're branding your name to be identified as an expert, you really have to be true to your word and be able to deliver what you say you can.

It's all about first impressions, as well . When people begin to take your word that you can deliver what you say you can and then you are not in a position to, that will be branded on to you, too. So build up your prestige first by being good at what you do. For example, when you think about Donald Trump, you think of NY real estate, and when you think of Stephen King, you right away think of nightmarish tales, even if you haven't bought property from Trump or read a King book.

You and the Internet

Branding your name in addition has never been less difficult than it is today with all the advances that the web has to give. You may have your own little nook under your name and be a dotcom if you wish it. The cost of having a web site name registered will cost less than dinner at a fine cafe and will last you a lot longer.

As you start creating your online personality, remember to be sincere, truthful, and consistent. Put simply, your internet persona must be a reflection of your real life. Not only will being your self be easier to portray online, it would also be easy to maintain. In as much as you are a singular person, let this uniqueness shine through in your internet site, blog, or even forum entries. Others can inspire you, but if you'd like to be valuable in branding your name, you have to be original.

Sights and sounds

In branding your name better, you should have a'look' or a'feel' or a'sound' that people will recognize as distinctly yours. Like when you see a Mercedes Benz, you will know it from a Honda. Or if you are watching Oprah, you get an idea of what a'feel' is. If you have ever heard songs by Sting, you'll know that he has his very own distinct'sound' and you can simply identify him as the vocalist of a song when you hear it. These are the things that are 100% unique to these brands, and you need to come up with something that will make people think about you when they see, feel, or hear.

The Ideal

One of the questions that you're going to doubtless be asking is, why is this such a large deal? The answer's simple. If you put yourself in the position of somebody who needs to buy something or obtain a contract for services, would you not rather know whom you are dealing with rather than just leaving that as an unknown factor? Personal Branding is a way of telling people that this is who you are, this is your expertise. And according to what you know, you are backing up this product or service with your name.