MLM Internet Attraction Marketing is an Outdoor Sport

Written by Brian Dudley on Jan 28, 2010 10:42 pm

If you have ever been hunting or fishing then the statement “Attraction Marketing is an outdoor sport” is going to make a lot of sense. For those of you who have never experienced these outdoor adventures, lets spell this out a little bit. Attraction marketing is putting something in the marketplace to attract customers or prospects to your business or service. When you can provide information in the marketplace you will attract those that are interested.

Let’s take a look at the activity of fishing. I need to first figure out where the fish I want to catch might be. So I use a fish finder. Then I need to know what their feeding patterns are. Lastly, it would be good to know what they eat. You put all this together and my chances of catching fish are pretty good.

Comparing this to MLM: There are 2 Billion users on the internet today. So you have found where your prospects hang out. Using a free tool called google Adwords you can see that 1 million people search the term MLM each month, and half a million search the term Network marketing each month. So it would be safe to say you have a hungry audience every month with 1.5 million prospects. The 1.5 million monthly audience is hungry for information about our industry. We know where they hang out, we know what they want to eat so give them what they are looking for and they will eat!

Now please understand I don’t say these things as if the people we would like to have join our business are the same as animals we attract and kill. I only use this comparison to show you that attraction marketing is not a complicated concept, but very few will put the effort needed to attract your audience. If I put 20 lines in the water where 1.5 million fish are swimming I am sure to catch more fish. With the internet you can throw a lot of lines out and expose the information that your prospects are looking for more efficiently then one exposure at a time.

Whether you build your business on the internet or offline learn how to attract your audience. This should simplify how you will attract your new business associates.