BUSINESS OPPORTUNITY? WITHOUT CONSISTENCY, THERE IS NO SUCCESS

Written by Tami Stodghill on Feb 10, 2010 4:26 pm

It rained last night here. Hard. All evening. And on nights like that I am so tempted to curl up on the sofa with a blanket and a good book. And I would have, but then I remembered that I wanted to answer some email inquiries we had and chat with some friends on Facebook that I hadn’t chatted with in awhile. Didn’t sound as appealing as that book, but I knew that I needed to be timely in my responses to those people who emailed us wanting to talk about the business opportunity we offer. So, I responded to those emails and jumped on Facebook and once I was up-and-at-em, I was glad I did.

See, it takes consistency to be successful. I don’t care what business you are in. Consistency is absolutely imperative to creating a business that people notice and trust. If I run an ad, and yet don’t feel like making calls that night, then why did I place that ad to begin with? And if I have a website that I add content to and then don’t respond to inquiries through that website, why do I have it? Or better yet, why do I add content? And if I have business cards printed, yet don’t hand them out when opportunity presents itself, I may as well have saved the money I spent on printing.

We have some friends that actually went into an MLM business and the last time I saw them, she told me they hadn’t had many leads or contacts coming in. I asked what they did to generate leads and to get their business opportunity “out there” and she started with a pretty impressive list of things they had done: business cards handed out, flyers made up and distributed, ads on Craigslist and in some small publications, started a Facebook and LinkedIn account…. Well, you get it. Some great steps to gain exposure. However, after further conversation, she admitted they weren’t very active on Facebook or LinkedIn, they placed ads sporadically, they hadn’t really thought to bring their cards everywhere they go and they had been sitting on a good number of those flyers waiting for the “right time”. When is the “right time”? Always!

With all the business opportunities out there, people can’t afford to not be consistent. In every aspect of your business, you need to maintain the relationships you develop, utilize the tools you have invested in and make sure you have a presence in every place that it makes sense for you to be. People can’t learn about your opportunity if you aren’t actually actively promoting it. And to do things “here and there” will not make for a successful venture.

I’ve had people ask me if I ever got discouraged about the business. My immediate answer is “no”. You can’t. If you do, it will reflect in the way you interact with potential clients and it will definitely show in your lack of enthusiasm when you are out there in any form—social media or person to person. No matter what anyone else tells you, if you aren’t consistent, you will not succeed. You have to want it all the time, tell yourself you will make it succeed and then actually get out there and get it.

So take a few minutes to examine what you REALLY do daily to make that business the best it can be….do you have a daily list of key ways to promote your business? Do you make sure all the things on that list are done? Do you do those things with a “successful” attitude, and most importantly, do you do them to help others achieve success themselves? Because if the answer is “no” to any of those things, it won’t matter what your business opportunity is. Hang in there and be consistent and success will definitely follow!