I'd Like To Share Your Answer With Our Community: What's the Difference Between "Giving Value" vs. "Pitching"?



Read More: Marketing  |  Social Networking

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DISCLAIMER:

 
*Note that my blog posts (like this one) here at Better Networker are primarily for subscribers of our training resources (Marketing Merge Professional, Renegade University, Magnetic Super Star and others).  If  you are not a subscriber you are more than welcome to participate (or not).  Articles and forum discussions are written for the entire community but THIS is a blog.
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Update:  Mike asked you to tell us the difference between "Giving Value & Pitching" - Go to search.twitter.com (search @mikeklingler) & compare replies
 
I'd like to pose this question to you & then immediately share your answers with our entire Marketing Merge community. 
 
The Million Dollar Question:
 
What's the difference between providing value to attract business, vs. pitching your affiliate program, opportunity, or products?
 
Post your answer below.... but ALSO, post your answer on Twitter so our entire MM community can see it....  I've emailed 25,000 students who will be looking at the answers.  Make sure they see yours!
 

To do this, post your answer on Twitter and write @mikeklingler at the beginning of your answer (be sure to include the @ sign and don't put any space between my fist and last name).
 
This way, everyone can review the answers by going to http://search.twitter.com and searching for @mikeklingler

 

About how I'm using Twitter here...

We'll be using Twitter a lot like this to help us connect the Marketing Merge community... and I'll be teaching you a number of strategies to grow your Twitter friends list (as well as how to turn this into significant business growth).  Twitter is the single most powerful relationship building and networking tool on the net today (not to mention the easiest to use).  

If you don't have a Twitter account yet it's very simple to set one up.  Go to http://www.Twitter.com and click on the button near bottom of page that says:  Get Started Now (of course there is no cost and is quick).  You can watch the video in the upper right corner (red button) to better understand Twitter.  It's a GREAT video that is easy to watch and understand.
 
Marketing Merge Professional Subscribers--Follow me at Twitter for more tips and training and to study how I use Twitter to grow my business by going to http://www.Twitter.com/MikeKlingler (click the follow button).  You need to have a Twitter account first and be logged in, to follow me.
 
Don't forget to answer the question I posed.  Then compare your answer to others in the community.  The answer to THAT question is the answer to your business and financial success.  Period.
 
Partners in success,
Mike Klingler
 
P.S. Super-Guides, please bookmark this article at StumbleUpon:
 
http://www.marketingmergenetwork.com/internet-network-marketing/2009/2/12/whats-the-difference-between-giving-value-vs-pitching-what-d.html

Why?  Because if you plan to staying a Super Guide for very long, my marketing pull is YOUR marketing pull.
 
Industry News:  Ann Sieg Launches New book, The Attraction Marketer's Manifesto

Login or register to post comments  |  Views Views: 607  |  Comments Comments: 12  

About the Author: Mike Klingler

Member Since: 11/02/2007

Company: Marketing Merge, Inc (Renegade Professional, Coaching Cognition, RUToolz, School Of Online Business, Marketing Funnel Mastery)

Industry: Education

Primary Web Site: http://www.MarketingMerge.com

Comments



My view on Value vs. Pitching

Value secures the feeling of integrity, honesty and support in business building.

Pitching leads to insecurity as to the motive of the business being offered.

Nanette Althof — Thu, 02/12/2009 - 6:19am

I have not seen much value

from many people.  There are a FEW people out there on BN who post something of value, but  none of them have the title "Instructor" next to their name.

Mike, I have yet to see anything of value come out of your mouth, yet I receive your spam everyday in my email box.  Please remove me from your list.

David Dutton's ... — Thu, 02/12/2009 - 7:01am

@ Grant...

Hi Grant, I've seen a couple of your posts criticizing others.  Good luck with that.

Mike

Mike Klingler — Thu, 02/12/2009 - 8:01am

Value Based vs. Pitchy

Pitchy is about what "they" want you to do, or buy. It's of immediate self interest. Value, as Ann Sieg has said, is asking NOT what your avatar can do for you, but what you can do for your avatar.
 

Eric Walker
 

@Grant - rub your eyes, bro. I think you must have gottten water in them on that river ride. LOL. That or you bumped your head on a boulder. If you'd like to, PM me, I know I can point you in the direction of value, that, or you can point me in the direction of value as you see it. I'm willing to learn with you.

Eric Walker — Thu, 02/12/2009 - 8:40am

Grant If you want to be

Grant

If you want to be removed from anyone's list then it's a simple matter of hitting the unsubscribe button. Your reply doesn't really add any value to the post so you might want to rethink your strategies for getting your name seen here at BN.

Mike

I like your question, the only thing that puts me off is the 'request' to follow you on Twitter and Stumble the article. Surely that should be my choice and based on whether I feel it's worthwhile? Asking for it sounds kind of pitchy imo. Which is a shame.

susan coils — Fri, 02/13/2009 - 2:39am

Mike I think you have to Pitch it to give it away

You know everyone in this community likes Networking so if you have something that will help them Network and it is Free Then I say Pitch they do not have to Catch the Ball.  I am always grateful for Free Training and Info exp at the beginning of a NetworkMarketing career.  You never want to come from Lack and that will happen if People Pitch you one hyped up 40.00 promise after anouther.  Free help is always the best.  My Opionion.  Juanita Waterman

Juanita Waterman — Fri, 02/13/2009 - 9:51am

Repetition

In my simple brain, saying it once (in a customer-oriented way) is value. Twice is pitch.

It's like advertising. You need to let people know... for them to decide whether there's value in your proposition - for them (in their context). After that, they have the option to switch the channel (which means that marketer is out).

Sandeep Nath — Fri, 02/13/2009 - 10:24am

Value provides immediate benefit

to your reader, and a pitch provides immediate benefit to you.

Generally, at best a pitch provides potential value to the recipient of the pitch, but true value should be apparent to the recipient right away.

Lane Reiss

Lane Romero-Reiss — Fri, 02/13/2009 - 3:32pm

@ Susan

Susan, this is a blog post (not an article)--and I primarily use blog posts at BN as another means to reach out and keep in touch with free or paying subscribers of our training products, though anyone can participate in discussions here of course. I will start stating this at the beginning of each blog post so there isn't further misunderstanding...  

The note at the bottom about StumbleUpon is for those who are a part of our Super Guide mastermind group--and since I share all my leads with them (through content I create online) it is a request they don't mind hearing. I have a similar suggestion for you as you had for Grant. Now that you know how I use my blogs here at BN (as a personal blog where I develop relationships with subscribers of our MM resources) you now have the choice of not popping in here. You can check out any article or forum posts I may do; however. 

Mike

P.S. TEACHING POINT FOR ALL TO CONSIDER:

Here's an observation I'm noticing here at BN (and elsewhere, but I'm surprised to see it so pervasive here at Better "Networker")--- so few people 'get' what JVing and relationship building is all about... so few people seem to comprehend here how to create a win win opportunity from their relationships. Susans' use of the word 'shameful' is a perfect example. It's silly to burn bridges for such 'small' reasons... when you should be building alliances... particularly in this instance when you're at MY "blog"... and you were just offered a platform to receive exposure from hundreds of highly targeted prospects (my list). I sent an email to 25,000 highly targeted leads (in your target market I presume or you wouldn't be here at BN)... they were given the same instructions as you were above so if you are following me on Twitter and answered this question I've posed, you are given tremendous exposure for a rather simple task. As they log into search.Twitter.com hundreds of them can see your response and compare it to others. That helps with your branding for a very minimal cost of time and certainly no money. I don't think you 'caught' what I gave in this exchange. I am always looking for ways to give more than I receive to individuals I connect with. Sometimes there is so little value given out on the net people often miss it when it does come along. That's understandable... but not shameful.

Mike Klingler — Sat, 02/14/2009 - 12:18pm

Thank you for responses.

I've been asking this question (value vs. pitching) throughout Twitter, FB, here and my blogs... interesting answers are coming back--different ways of looking at it.

I asked this because it's a big part of the topic in a course I did recently, "How I Built My First List."  Reviewing all the different perspectives and answers helps to teach it.  Asking questions to get even more clarity on a topic you teach on is a great strategy to consider if you're not already doing it.

Pose a question at Twitter or the Forum here, in your blogs, etc... and it will help you frame a discussion you can expand upon into a product or free content to attract others.

Anyone else have a response to share on value vs. pitching?

Mike Klingler — Fri, 02/13/2009 - 9:23pm

The Million Dollar Answer For Free

What's the difference between providing value to attract business, vs. pitching your affiliate program, opportunity, or products?

Usually, the provided value is applicable to the mentee's success even if they do not become your affiliate, do not accept your opportunity, and do not buy your product.

The provided value is more to communicate your unique, complex wealth of understanding, experience, expertise, and vision.

You are in effect pitching yourself as a person worthy of being heard.

And, in that resulting relationship you then demonstrate that you believe every person is worth being heard.

Not because you are trolling for new clicks or traffic or referrals or whatever.

You do this, because your when you emphasis the power of relationships and effectively educating and uplifting people, you are creating a life worth living.

And, this creation....

Is beyond value....

And needs no pitching.

:)

veronica fitzhugh — Sun, 03/15/2009 - 7:55am

my answer is untwitterable?

is there a way to twitter longer responses?

veronica fitzhugh — Sun, 03/15/2009 - 8:02am


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