Is Twitter Losing Its Appeal to Marketers
Written by Craig White on May 20, 2010 10:14 am
Has Twitter lost it’s appeal to business owners as a Marketing Platform? I think so and here is my logic.
Twitter has become over saturated with a 1000 followers following another 1000 followers and your messages are becoming diluted if they are even being seen at all. It’s not the amount of people that you have following you but the amount of people that you market to have following them.
Here is the logic:
Let’s say you have 50,000 followers and they follow 1000 others. You send out a tweet and only a small percentage of those 50,000 are online at any given time. Your tweet will show up on a small percentage of those followers radar and even a smaller percentage will engage with the link either re-tweet it or follow the link themselves. As you see the problem is very clear. The more people that are added to the Twitter platform the more diluted your market will become and your tweets will just get lost in the crowd.
Views: 242 | 
Comments: 2 
About the Author: Craig White
Member Since: 10/27/2009
Company: Atlanta Network Marketing
Industry: Affiliate Marketing
Primary Web Site: http://craigandkimwhite.com
Twitter: Craig_KimWhite
Facebook: http://www.facebook.com/craigandkimwhite
is tweet a twerp?
Craig, I truly agree with you. Even on FB- I will see someone have 4900 friends....and yet not getting closer to no more than 100 or 200.
I posted some positives to The Birdie Machine : http://www.betternetworker.com/articles/view/marketing/social-networking...
and yet there is only a positive response when you can actually DIRECT MESSAGE an individual.
I have one friend that has 14,000+ tweeters...she didn't see my DM for a whole week! then bragged that she is building her biz, and and she has 14k followers and it is impossible for her to get back quickly.
Hmmmm, where is the logic in that?
This goes back to the point? Now that you've got my information, what are you going to do with me? http://www.betternetworker.com/blogs/view/butterellis/i-got-a-sneaky-sus...
Thank you for your courage to post this-it may put us on the hot spot, but it will help those who are using this form of marketing.
Much success to you my friend,
~ME~
twerp
Michaela,
I love being in the hot seat. Controversy creates buzz and buzz is what attracts followers. You can't lead from the back of the pack. It's hilarious when you talk about those that have 14k followers and they think they are building their business but their to busy getting followers to get back to a real prospect.
One lesson I learned early about DM's is that you can't delete them with your automated system without looking at each one of them first. I spend an hour each morning replying to re-tweets and DM's of value.
If you like being in the hot seat lets help each other succeed. I will follow your messages and reciprocate.
Hope I spelled that right.
To your success,
Craig