Is Twitter Losing Its Appeal to Marketers
Has Twitter lost it’s appeal to business owners as a Marketing Platform? I think so and here is my logic.
Twitter has become over saturated with a 1000 followers following another 1000 followers and your messages are becoming diluted if they are even being seen at all. It’s not the amount of people that you have following you but the amount of people that you market to have following them.
Here is the logic:
Let’s say you have 50,000 followers and they follow 1000 others. You send out a tweet and only a small percentage of those 50,000 are online at any given time. Your tweet will show up on a small percentage of those followers radar and even a smaller percentage will engage with the link either re-tweet it or follow the link themselves. As you see the problem is very clear. The more people that are added to the Twitter platform the more diluted your market will become and your tweets will just get lost in the crowd.