Is bar none the most important thing to focus on at the beginning of your business.
In fact I would go so far as to say that your ability to create it is the #1 determining factor of the overall long term success of your business.
This is something that I definitely didn't understand when I started my own business. I fell "hook line and sinker" for the whole company line . . .
"Just keep recruiting"
Yeah right . . .
The problem is if that's what you believe you're going to go broke before your business ever has a chance to succeed or you'll get yourself into sever credit card debt as I did myself.
Now, in the old days, the way to create every day cash flow was to retail your companies product, but I submit that that is far from the optimal solution, and that the optimal solution is far easier than what "used" to work.
The problem with retailing your companies product, which I found out earlier, is very few people (especially online) are willing to pay premium prices for your moon juice or whatever when they can get a retail version of the same thing is most situations for far less.
We as consumers are not stupid, and I will submit that a company with a completely unique product line does have an advantage when it comes to retailing, but still it's not the optimal solution.
If you don't make money today, yesterday, and tomorrow in your business or you falsely believe that simply doing free stuff will get you where you want to go here's what's going to happen.
You'll simply loose steam. Month one you believe, month two you start to question, month three you're pissed at your sponsor, month four you think you're stupid for even starting a new business, and by month five you quit.
That's how it goes, I've been around long enough to be able to simply "call them as I see them" and what I just told you his how humans work.
You and I need positive reinforcement along the way to succeed, not blind faith and vague instructions.
So here's why the optimal solution is better.
The optimum solution is to create your own front end product or obtain rights to a product that gives your prospects information they hunger for, and if you're smart you'll create something that gives amazing value in the areas your prospects desire their problems solved AND that lead them down the path to wanting to work with you personally.
What better than your own information product for "getting leads" or "recruiting more"?
What happens is you sell your stuff, you make 100% profits on your sales, everyday your business is cash flow positive, you've got the positive reinforcement you need to keep pushing forward, and your prospects now see you as their trusted advisor and expert both because you have your own product line and the vast majority of them don't and when they purchase it they concede to the fact that you can help them.
Well what if that product is amazing and they love you for it? What do they think about you?
Probably only good things.
Well what if you sent an email to them 7 days after purchase opening up a window for a few of them to work with you personally? Do you think a few of your customers would jump at the chance?
Yes, you can have your cake and eat it to.
It's far easier and more fun to build your business with your front end profit margin stabilized by your own product.
Now the problem for most is they believe they can't create their own product or fast or sell it. On all three counts they're wrong.
If you're an "Inner Circle" family member here's two lessons to check out that will help insure you get your own product created and out there faster than you now currently think:
"Funded Proposal Secrets" - How to create your own funded proposal is seven days or less:
"The Front End Profit Loophole System" - How to create instant cash flow and recruit on command without even having to create your own product:
To the top,
"The King Of Never Calling A Single Lead"
P.S. If you're not a member the two in depth lessons are a good reason to become a member of the "Inner Circle" family. Go here and watch this to join now: