Entrepreneurship Skills Part 2 - Having Fun in Business

Written by David Harman on Aug 1, 2012 2:23 pm

This is the second post on entrepreneurship skills I have made base on Richard Branson's autobiography 'Losing My Virginity'.

Richard Branson is one of a few entrepreneurs who can truly claim to have a global brand. He is so well-known that it is easy to think that we know all about him. That his success has come easy and he is one of the lucky ones.

Hard Work with Ups and Downs

However, in reading his autobiography you'll discover that there's been a lot of hard work together with ups and downs. The financial institutions haven't always been eager to invest in his ventures. There were times when banks would be wary about increasing over-draught limits and extending loans.

So how did Branson win through? What enabled him to carry on and achieve success? What entrepreneurship skills does he practice?

Numerous times in his book he makes the point that one of his criteria is that the business should be fun. If he doesn't enjoy what the business is about then he generally will not get involved in the first place.

Why is having fun in business so important? Surely business has got to be serious?

Business Fun?

Well, if you don't enjoy your business and have fun in the process then you are not going to enthuse and promote the business very well. You will not come across as convincing. People will detect the tone of drudgery in the tone of your speaking and writing. Your attitude will be saying 'Stay away. This is no good!'

Do you enjoy your work? Do you believe in the product or service you promote and deliver?

If the answer is 'No!', then a change is in order. If you don't love your life now it won't change tomorrow unless you do something today.

How do you change your life, your business, especially in today's world of financial restrictions and limited jobs?

I love my business. It just makes me smile every time I think about it. It brings sparkle in to homes and joy to its owner. Check it out here. It offers a product that will last and something that future generations will remember them by.

Take a look. There's no obligation.