The Opposite of Magnetic Sponsoring



Read More: Prospecting  |  Sponsoring and Recruiting

About 3 weeks ago, I was at a party for a friend's 50th birthday.  One of the guests had brought her children to the party.  Her son was maybe 8 years old and he was wearing a Chicago Bears t-shirt.  I decided to kid him a little and asked him what happened on Sunday.  His mom didn't even give him a chance to answer.  She said "Well, the Titans were drinking Mona Vie."  I thought "Geez, is she serious?  This is a birthday party for a friend and I was just making small talk with your kid since he can't have a beer."  Two weeks later, the Titans must have accidently cancelled their smart order because they lost a game.

I've tried to tell this lady about BN but, she'd probably get booted off here in two days.

Anyway, that is the opposite of magnetic sponsoring.

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About the Author: Derek Bough

Member Since: 08/21/2008

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