The SEO Chocolate Chip Cookie

Written by Brian Andrew Anderson on Aug 7, 2008 12:43 am

SEO (Search Engine Optimization) is this not so mystical yet mystical creature that seems to be an ever eluding beast.

There are many ways to create website content that is search engine friendly and interesting for its viewer all at the same time.

A great way to describe great SEO would be a perfectly baked chocolate cookie.

The other day I was typing away on my computer building a new page for my website that talks about SEO. There is so much online that talks about how to correctly stroke search engines so that your website gets in the top 10 or first page of Google and Yahoo.

From all the research that I have done, there is a lot of bad content online and a lot of companies that want you to think that SEO is very very hard and you have to shell out thousands of dollars to get what you want.

Well there is another way. You could actually learn what Search Engines are trying to do...

Search engines are trying to mimic what a person goes through while looking for content online. They scan the internet and try to figure out what websites and great original content and they reward those websites by ranking them high.

There are a ton of algorithm chasers, which is a losing battle to say the least... but creating quality content that is original is the key to becoming prominent in your niche market.

I described SEO as a chocolate chip cookie that was baked perfectly and the person/thing eating it were search engines.

Pretend that you have a chocolate chip cookie... now pretend that all the chocolate chips are the keywords and the rest of the cookie is all the content of a website.

If you go overboard on the chocolate chips then the cookie is too sweet and the search engines will not like it because it is keyword overload.

If you don't put enough chocolate chips into the cookie than the cookie is not as good as it could be and the search engines will not like it as much as they could like it.

This is a very simple example of keyword content in reference to making a website search engine friendly.