Why Do The Giants Keep Advertising On TV?
Read More: It is well known by the marketing and advertising giants that a typical TV viewer has an attention span of mere seconds to minutes.
So they have to strike with a marketing message that is attention grabbing within the first 30 seconds
of a 60 second commercial.
They know well enough that most viewers usually change the channel or utilize the commercial
break to go to the bathroom, fix something to eat, or a myriad number of other activities and distractions until their regularly scheduled program returns to the screen.
Knowing that, one would think that the companies who advertise on TV are wasting their time and money in an attempt to captivate an audience of potential buyers in rapt attention, eager to drop whatever they‘re doing to run out and purchase what they just saw on TV.
In reality, most viewers don't just run out and make purchases at the drop of a hat after viewing a commercial, as you may gather from your own experience and that of others.
But, apparently, there seems to be a method to their madness.
After all, advertisers are what have enabled people all over the world to view television programs at no cost ever since the invention of the TV.
What can we, as marketers, learn from this?
Certainly, not how to go out and buy advertising slots on television. Though, it may be cost effective if done right and with the proper resources to fund a marketing campaign.
But the real key is consistency of exposure. Or in other words, repetition.
Big advertisers know the power of repetition and visual impact to brand their products and services in viewers’ minds.
A company’s name, products, and logo, seen often enough, over a period of time in a variety of media, will trigger instant recall of their product brand and slogan, which has proven effective in getting people to part with their money and purchase the products and services they need.
How can you brand yourself within the first 30 seconds of your message to stand out from the crowd?
Dave Polanco
Why Most Network Marketers Fail To Generate Leads Online
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