3 Major Email Copywriting Tips That Will Have Your Readers Doing What You Want Them To Do

Written by Dwayne Huggins on Jan 13, 2011 5:37 pm

This is my last email marketing installment for now. Last week I explained how you can grow your email list effectively. Yesterday I helped you to increase your email open rate and today I am going to give you 3 effective email copywriting tips which will have your readers doing what you want them to do.

The top internet marketers are making money left, right and center and at the heart of it all is the emails they send to their lists.
The reality of an email is that you want to get the reader to take action. You want them to click a link. The email content is really selling the reader on the value of clicking the link.

3 Major Email Copywriting Tips

1. Write like your having a heart attack.
Write fast, quick, don’t dwell on what the topic is. If you write with a sense of urgency it will read back the same way. This makes the reader feel like they need to see what you have to offer right now.
There is no need to explain what the clicked content is about. You just need to make them want to click the link to find out.

2. Time is not your friend.
People are a funny bunch. We like emails, but don’t like reading them. Keep your emails short and to the point. If your email is to long the reader will say, “I’ll get back to that email later”. This hardly ever happens! Keep your email short and sweet with an unavoidable call to action.

3. Don’t use a canon to kill a rabbit.
The only outcome you want from your reader is your link clicked. Don’t bombard them with how great your content is on the other side of the link. Give them just enough so that they will want to click the link.
Put in the main benefit or the main offer, this will be more than enough.

[Note] There are emails for all occasions. The 3 tips above are best used when you want to send your reader to another location.

I can’t stress this enough. The relationship you have with your list is what makes all the difference. A big list with no one taking action is useless. It is much better to have 10 people who are really interested in what you have to say than 100 people who don’t give a sh*t.

These simple tips are what I use and what I have noticed the big guns using in their emails.
   •   Write with urgency
   •   Keep it short and sweet with a call to action
   •   Keep it simple, you just want them to click the link.

If you agree, share this with your community and as always, lets discuss in the comment arena.

Chat soon 
Dwayne