Winning The Battle For Eyeballs

Written by Gloria Ward on Aug 4, 2011 2:11 pm

Hey Guys,

Hopefully you are doing well this Thursday. I wanted to make sure I gave you some valuable information today before I get started with my coaching this evening. One of the things I want to talk about is the purpose of copy.

Right now I am writing my sales letter and testing different headlines on my capture page, and I find that some headlines are working better than others. The ones that are short and to the point are the ones that are winning right now and I wanted to show you how you can do it too!

So what’s a headline anyway!

I should not have to explain what it is but I can definitely give you an example of one:

“ You Are About To Discover How You Can Literally Attract An Endless Stream Of Prospects To You, Credit Card In Hand Ready To Join… Automatically”

Sounds familiar right?

Your headline is your first bold statement that your prospects read that will determine if they read or listen to the rest of the information you have on your capture page. Your headline should make the reader want to read the body copy or encapsulate your sales pitch in 10-16 words or fewer.

But, how do they do that?

Although there is a lot more that goes into it here is the basic formula. You can divide headlines into three categories

Those promising news
Those arousing curiosity
Those offering a benefit

Trust me, its not as simple as it seems but done correctly you can definitely recruit more people into your business and sell more products. So, if you are an action taker like me and you want to give it a try, here are a couple of steps you can follow to get started. I got this from a copywriting book called “The copywriting source”

Step One: Complete this sentence: My product/opportunity helps my prospects because…

Ex: my product helps my customers because it helps them generate more leads

Step Two: Cut everything up to and including “it”

Ex: Helps them generate more leads

Step 3: Change “them” and “they” to “you”

Ex: Helps You Generate More Leads

Step 4: Add “Now: an easy way to” at the beginning

Ex: Now: An Easy Way To Generate More Leads

Pretty Cool huh?

Of course you can do much more to it and make it sound better but you get the idea. Alright, I gotta split but remember you can join me on my personal blog at http://www.gloriaward.com and check out my latest course on Relationship building using facebook http://www.facebookforsales.com

Have Fun!