My Response to: What is your Favorite Way To Market? Forum Post
I was commenting on Sabrina's comment Lynda, but maybe your commenting on the overall discussion it looks like Lynda, pros and cons. Anyway, stick with something yes - laser focus, but unfortunately again, 95% don't even evaluate their business in a savvy manner beforehand.
Example, they see a business they like, and then just jump in not taking into account the pros and cons of the business at all hardly, no analysis of whether it's a good demographic to go after, marketplace timing, is the product or products ahead of the curve a bit, and really meet the needs of the consumer at this time with economic uncertainty going on daily in this day and age.
Yes, everybody has needs, and wants but their are few that go beyond just meeting their needs and some of their wants and settle for less most of the time, i.e. job, routine, and frustration of never getting ahead with their job, and even worse never realizing a job isn't going to get them ahead, e.g. trading time for money, and making a wage, and never really venturing out on the side for profits where the real money is made while doing the "JOB".
Plus the major down side of just a job, which is; wages are taxed heavily, and profits not nearly as much if all proper write offs are taken, but unfortunately most never make it past the hobby stage (making more than $600.00+ a year which is the thresh hold the IRS says is a business) and usually end up wasting a ton of valuable time and money they could have probably put to better use learning how to make a profit through sales before learning anything else, but again most do the opposite and never get momentum, and traction and into profit no matter how hard they work, because of it.
Anyway, email marketing is great like Sabrina said, but most never get enough subscribers/leads to nurture and if they do, they do it very poorly, and never close sales. Trying to market and make sales to their list that is, and it's a 100 times tougher to make sales through email marketing today than it was say 5 - 10 years ago, because everybody and their brother thinks they are a marketer now and can sell you something because they have cheap marketing tools and a webpage/blog.
When in reality, they are pretty much clueless to be frank (I know people don't like frankness, and just call it negative thinking, not thinking realistically, and logically:)), and the lack of results across the board hasn't changed even with the Internet with all the new marketing channels now. Because again, closing and wrapping up the deal is more than the 95% can bare, and that's an unfortunate fact, but true sadly enough.
They wither and fade away, when there is even remotely a little pressure on them to make the sale. Or they just sound blatantly ridiculous when trying to make the sale. Been there and done that too, but heck, one must learn form one's mistakes sooner rather than later.
"95% will make it 80 yards down the football field into the "red zone" with excellent play, but only the 5% will make it into the "end zone" and score the touchdown, and go cash a big check." -- Harry Fassett
I've even been called "negative" and other things, because I do weigh the cost (pros and cons) of doing a certain business as objectively as possible from every angle I can think of because after all my future is at stake, and anybody who puts their future and families future at stake on a whim of a decision isn't usually making a wise one.
IS THE DINOSAUR STILL ALIVE AND WELL? OR IS HE JUST MAINTAINING AND OLD AND OUT OF BREATH FROM DAYS GONE BY?
Last thought before I have to run... I see many people marketing products and services in an Industry (Network Marketing) where momentum is "key" (because you are working with a lot of newbies in business) and working to try to get traction with a 30 year old Co or so, that now has millions of Distributors selling the same things at the same prices and regardless of your unique selling position, you better has some heavy duty marketing dollars to cut through all the noise online and off for you to get above it.
I focus on one thing only, and that is driving targeted traffic to sites from many different channels and to specific pages for specific reasons and for a specific high percentage result to happen, i.e. Search Engine and Social Media Marketing, and yes, even email marketing to nurture the potentially good prospects for what I have to offer.
The side business that I'm in and invest pretty heavily in time and money wise, is a side business, but the same focus is on it when I'm working, driving targeted traffic to specific pages for a specific high percentage result and process to happen. That's it.
I have a Team that helps me "close the deal" or sale as they say, and they are 100 times better at it then I am, because one lady makes over 8K a week (i.e. real results 99% can't say even at BN), and the other lady working with her is long time industry leader along with her husband and a millionaire in the industry. Should I say more? I don't think I have to really do you? Right.
Plus I have the VP of marketing helping me close deals from the Co. and how much more can I ask for. On top of that, I'm in the right place at the right time, selling the right products, with a fast growing Co (healthy food snacks that are soy and gluten free, and have a unique selling position and a first in the Network Marketing Industry for sure), and that's the major key most don't look at, or unwilling to look at even though they say they are a real entrepreneur.
They stick with the old DINOSAUR because the already established people riding the old DINOSAUR say they should and keep hyping them up to just "stick with it" and it will come, and there is some truth to that, but why make it 100 times harder on yourself marketing "days gone by" stuff that people really don't need or want, and if they do, they really really don't want to market it even if they still want to use the product.
But those people almost always say, "I can get something similar much cheaper." and they are not the ones you want to be marketing to, and there are literally millions of distributors marketing supplements, and autoresponders, and 100's of thousands marketing services that have been around (even online) for over a decade now and people have just been hammered to death by the marketing of them already.
"Get OVER IT already!" I always, say, look at the market saturation and penetration, and most never think of that, they just say, "...hey this fancy training/autoresponder is great, or this supplement is great, and so I think everybody else will want it too, but unfortunately many products/services like that have been around a long time and it it's nothing really unique, i.e. it's not very well suited and not something a little guy/gal with an extremely small budget for marketing, if any, will gain traction with, and again, the numbers don't lie and so around and around we go. With all that Lynda, good day! healthysnackmoms
P.S. I was on a SH call last week, and this really hit me hard what this host Donna said. She said, " I was making almost six figures in another Co. but gaining traction in the older supplement Co. was extremely difficult...", and she also said, "..being with SH with all the media and miss obama promoting healthy eating, even many major sports teams too, they are doing a lot of the marketing for us for free, and I've grown my SH business well beyond what I was making in the previous company in half the time because of it, and the momentum is has created..." I paraphrased a bit, but the point is crystal clear I hope.
"Timing is everything." Bobby S. Fischer Former World Chess Champion
Harry Fassett is an Search Engine Marketing Specialist and Founder of Amazines.com and has been in the industry since 1995. Currently building business as a Snackhealthy Distributor and helping WAHM (work at home Moms) build a successful Snackhealthy business from home with Team United. WAHM for more information visit the HealthySnackMoms website today!
Member Since: 10/10/2007
I'm a Distributor For:: Magnetic Sponsoring
Other Company: My Day 1 Charity Company
Primary Web Site: http://www.harryfassett.com