Honesty In Business Part 1

  Written by Jae Matthews on Feb 8, 2009 1:57 pm

Read More: Leadership  |  Personal Development

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                      Honesty In Business

Why be honest?

In business, being honest means that you will inform anyone you are communicating of an objective, true state of things about you. This will not only set the right level of expectations with the other person (hopefully), but will consequently make it clear for you, whether the person is ready to do business with you.

Unfortunately, It takes time to build 100% online trust. That’s why to fully understand a potential of each other, one needs to learn a lot. That’d better be objective (honest) information, so that the person image would be formed correctly.

When the person you are talking with doesn’t appreciate what you offer, when you are telling the truth about you and your offer, chances are you were not made for each other. Sure, sometimes it may mean that you lose business, because the other person failed to evaluate you objectively or had too high expectations. But it is life, and you can do better business with those, who truly appreciate you.

How to be honest?

When your potential customer needs all clues you can give for him to make the right decision, it is sometimes hard not to exaggerate. But, if you decide to be honest, you need to find other advantages in your offer, becides being sincere.

For example, you need to objectively evaluate you offer and find the best unique benefit of your product has and play from there. You can also note other benefits of your products that can be more important to your potential customer (it all depends on your customer, right?). Then, you need to use simple language to translate thoroughly the benefits of your offer.

Does telling the truth mean that you need to tell everything? I’d say it depends. Most importantly, you need to tell everything relevant to the customer that will help him make an objective decision. What that will be, the whole story about you, or the greatest benefit of your product, the choice is yours. In the end, you are trying to provide value, right?

Jae Matthews

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