How to turn your business Landing Pages Traffic into Money!!

Written by Julian Mpanja on May 12, 2012 2:45 pm

What is a Landing Page? A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Think of a golf course… a landing page is the putting green that you drive the ball (prospect) to.
Once on the green, the goal is to get the ball into the hole. Likewise, the goal of the copy and design of a landing page is to get the prospect to take your desired action.
Here are a few examples of ways that landing pages are used with various traffic sources:
• Traffic is sent from a pay per click (PPC) search marketing campaign (such as Google AdWords) to multiple landing pages optimized to correspond with the keywords the searcher used.
• Traffic is sent from a banner ad or sponsorship graphic to a landing page specifically designed to address that target audience.
• Traffic is sent from a link in an email to a landing page designed to prompt a purchase.
• Traffic is sent from a blog post or sidebar link to a landing page that pre-sells affiliate products or encourages an opt-in to a sub-list.
There are three vital aspects of landing pages that work:
• Pages
First of all, you’ve got to be able to create the important landing page types outside of your normal WordPress theme. You don’t want your typical header and sidebars in the mix, and you need to be able to controls styles, colors, fonts, and graphics specifically to those landing pages.
• Copy
Building pages alone won’t get you the action and conversion rate you’re looking for. It’s the copy that makes people do what you want, and this is the element missing from any website or page-building software. But we’re uniquely qualified to make up for that. Businesses need to work out something with copywriting advice delivered directly from your WordPress interface for each type of landing page.
• Optimization
No matter how great your copywriting skills, there’s always room for improvement in your conversion rate and search rankings. You just need the proper tools and the right guidance. Companies like Betternetworker.com or myleadsystem.pro provides detailed conversion optimization videos /info, split-testing, and SEO tools that ensure you’re getting the absolute most out of your landing pages.
Yes, you can have your cake and eat it too. It’s far easier and more fun to build your business with your front end profit margin stabilized by your own product. Now the problem for most is they believe they can't create their own product or fast or sell it. On all three counts they're wrong.

To your Abundant Success
Julian Mpanja
My Online Marketing Secret Weapon ==> http://www.julianmpanjamarketingtips.com