Fruit Found on MARS & The Secret To "Selling"

  Written by James Martinez on Sep 1, 2010 7:14 am

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Remember the saying: Features "tell" and benefits "sell".

Don't try to TELL people about your opportunity.

My product contains 100% juice squeezed from exotic fruit found growing underground on Mars. So what!

My company founders are multi-gazillionaires and drive rocket ships. So what!

My commission pay out is 1000% on level 27 and a box of chocolate covered raizens. So what!

"My company is so good blah... blah... blah..."

SHUT UP!!!

No one really cares about another Johny come lately business opportunity! Unless they have just landed here with a case of that Mars juice... most of us have all heard the story before.

Companies are dime a dozen and I've seen them come and go. It's a part of business. Some survive but many are destined to fail.

People only care about one thing and that is: "What's in it for ME?"

The secret to selling is this: EDUCATION and not persuation.

Focus on the benefits and value that it will bring to them.

Educate people on "Why" they should have an automated sale funnel so that they do not become a slave to meetings and 3-way calls until 3 am in the morning.

Educated people on why they need to be mentored by experts in the field of sales & marketing so that they can reduce the learning curve and start making a profit sooner.

Educate people on why they should mastermind with other business owners who are professionals and know where all the mine fields are so they don't lose their money.

Educate people on HOW your product is unique in the market place and don't try to compare it to another product.

"My product is better than theirs Blah... Blah... Blah..."

Does not matter who the company is or what the product is.

Think about this. The number one company selling burgers (the one with the big arches) have in my opinion the worst product on the market. I would not eat there even if you paid me!

But they sure do know how to market and sell, not only there products but also their franchise business opportunity.

Are you starting to get the picture??

Now let's get down to business.

Why people will NOT buy:  Because they simply see MORE VALUE in keeping the $495 in their bank account knowing full well it's only making them about 1.5% interest per year, than they see in your offer.

What does that say about how well you presented your business, product or offer?

Why people buy: People will buy when the see so much value in your OFFER that they would be a fool not to part with their money.

For example: Let's say I drive up to a teenager on the side of the road and tell him I am dying of cancer and offer the sell him my brand new Ferrari for only $10,000 and he has until 9 pm tonight to come up with the cash. Does he say "NO I'm not interested" or does he run like a bat out of hell to get, borrow or steal that money?

You know what the anser is.

So load up on the value. What value added incentives can you throw into your offer?

FREE 4 hours of one on one training (value $2000), a free training course (value $249), free marketing supplies (value $199), free set-up of your website ($59)... "You get over $2,500 in free supplies and service when you join today for only $495."

Your ability to make money comes down to this: How well you can market and sell your product.

That's It... bottom line, END of story!

If you learned anthing from this post or at least got a laugh out of it then please click the VOTE button above and leave a comment below.

Thanks for reading.

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