Effective Advertising!
Written by Justin Christianson on Sep 26, 2007 2:12 pm
Question #1
Where does one start with generating traffic without any money to spend on Google/Overture ads? I am already networking on My Space and linked groups but so it seems is everyone else and this isn't very
targeted. Am still finding it hard to get any kind of volume and am relying on an over priced Overture ad which is unsustainable. -L.N.
Question #2
What type of internet ads do you recommend? Should we pay a monthly fee or fee for each response we get to our ads? -S.H.
Ok... you have your website up and running, all your copy is in place and now it is time to start to drive people to your site so you can make some money.
Advertising is not far from the most difficult thing to do, but it is one of the most important things. If you didn't have advertising no one would see your site and nobody would buy from you.
First of all, there are hundreds of different methods and ways to advertise to get traffic to your site, so I should tell you to DON'T TRY and be some kind of hero and do them all at once. You WILL get burned and not get the results you were hoping for.
Find one method that you like and get great at it, then get good at everything else.
I read something not long ago in one of the many courses and books I read...
Think of Peyton Manning, super bowl MVP and Quarterback for the Colts. If you think of your business advertising like this you will understand it much better.
Peyton Manning knows his fair share about the game of football. But he is not great at every position on the field, he is only great at 1, and fair to partly cloudy at the other positions.
This is exactly how you should think of your business, get great at one form of advertising, master it and then get good and efficient at the other ones. Because once you master one thing that will allow you to get results and always be your backup so you can explore other methods of advertising.
There are three different types of advertising methods that I recommend to use that will give you the best results.
1. P.P.C. (Pay Per Click)
Pay per click is by far the best way to drive TARGETED traffic to your sites but it can drain your wallet faster that a money hungry teenager. However it doesn't have to. There are some tricks and methods that you must use in order to get good at this method in order to avoid to stupid tax. I am not going to get into all the details since we would be here all day but I will tell you this...
Most people get hung up on keywords they try and think of every keyword ever on the face of the planet pertaining to their target market and use those keywords to setup their ads. But then they quickly find out that they aren't getting any clicks but a ton of impressions.
This is because their ads don't correlate with the keywords. You must pick a category and run with it. eg. Internet Marketing. Research every keyword you can about internet marketing and run an ad pertaining to that. Do this 100 times with different keyword categories and you will have a great start.
There are many books out there to help you with this process. One that I highly recommend is the Definitive Guide To Google Adwords by Perry Marshall.
2. Ezines (electronic magazine/newsletter)
Highly effective if done the right way. You can read about Ezines in one of my other posts!
You can literally have your ad go out to hundreds and thousands of targeted people at one time. It is all in how you write the ad to get the most out of the effort.
3. Press Releases/ Articles
This method is easy and it is free. You can write a good press release or article and have it submitted to many different free submission services on the net.
The art of getting the most response is all in how you write the ad. You want to be sure that you give good content using specific examples and leave it open ended. The only way they get the rest of the story is by clicking on your link to go to your website.
Be sure that you use a tracking link at the bottom of your message in order to know how many people are clicking on the link.
The other cool thing about this method is that they will be posted to the search engines for a specific keyword or phrase within a matter of 72 hours.
We have successfully obtained 8 out of the top ten search fields on Google for a certain keyword group we were going for and they were posted after only a couple days.
When writing an effective press release you want to think of it as writing a testimonial and how much it has helped you without hyping it up too much.
Be sure to use specific dollar amounts, leads generated, traffic etc... This will prove to your readers that it is worth clicking on the link. You can never have too many testimonials or specific facts. ;)
To find different free services to submit your masterpiece to, just search on Google for "free press releases" or search for "free article submission". You will find many different places to submit to.
Submit the same articles and press releases to several different services.
These are our top three methods of advertising effectively. There are many more methods out there but most of them are not targeted and you will not get the quality traffic that you are looking for that will turn into sales.
Paid advertising is always going to be better than free. But you don't have to break the bank doing it. If you know the little tricks you can get a larger return on investment and not have to worry about how much it costs.
Another note, if it seems too good to be true like... "10,000 Guaranteed Hits For Only $49.95" that means that it is too good to be true.
As far as using Myspace and other networking sites to get traffic to your sites. I recommend doing it, but don't focus much time on it. Unless you are getting 300 to 500 new friends a day (which is possible) from different marketing groups on there, you won't see very good results.
So if you focus on these 3 top methods, get great at one and just efficient at the other two, you will see a huge increase in traffic and sales. But don't try to master all of them.
Talk to you soon and happy advertising.
To Your Success,
Justin Christianson
Views: 985 | 
Comments: 4 
About the Author: Justin Christianson
Member Since: 07/19/2007
Company: Monster Ventures LLC
Industry: Marketing and Advertising
Primary Web Site: http://www.monsternetventures.com
Great Advice
Great advice. I noticed a long time ago how many people there were on myspace and youtube doing and promoting exactly the same thing. Everyting from Magnetic Sponsoring to Warrior's Nest to 100k MLM. There seemed to be no end and almost no way to really connect with networkers who need and want what you're offering.
Basically, myspace and youtube are grear free resources and might actually bring in a few leads but it's always better to take control of your own destiny and apply some of the techniques Justin posted here.
Again, great advice.
Jeff Celentano
www.marketlikearockstar.com
jpetsounds@helloworld.com
702-355-0492
External To Net Advertising
My name is John Bartlett.
I have read a lot of things that talk about getting an unlimited amount of leads, which is exactly true. I completely go with that. What I can do is help with that initial step of getting them to your first landing page. There are so many options out there it will make your head spin. Then you have to deal with doing it in different cities and having a ton of different ad companies to deal with. This is all if you elect to use the direct mail or external approach that is discussed in the Magnetic Marketing book. The online approaches mentioned in the book are great also and would be easier to manage in differnt cities.
If you would like to see how to advertise external to the net and drive traffic, keep reading. If nothing else, you can educate yourself.
I have 12 years advertising experience. I am familiar with just about every kind of advertising out there, Print, Radio,TV,Marriage Mail, Remnant Spaces, Black and White versus color.
In my search, I have found an ad that does the following:
1) Access to 69,000,000 demographically targeted households
2) All done through one point of contact for the entire country
3) Is on the front page of a nationally recognized piece of mail.
4) Is at the top of the page in full color
5) Can start with $0 ad budget through patience and a plan (plan your work, work your plan
I have a plan in place that you can start out with a $0 advertising budget and, through a little patience and places like this, get that account up to a few hundred dollars. Once you have that, we start advertising in 70k - 100k households. We then keep building our ad base until you get into 5-10,000,000 households. All starting with the few hundred you quickly made with a product that gives 6 month advances on a monthly residual.
The product is needed by over 50,000,000 Americans.
Click on the Reps Needed link at the top of WWW.LOWCOSTGREATBENEFITS.COM to see more.
You make 30% of what is sold. With a 3/100th of one percent response rate on 10,000,000 households, it equals at least $18,000 a month monthly residual for the rest of your life. Then, you can will it to a loved one for the rest of their life.
This is a realistic plan, not one that requires several hundred or thousand dollars in advertising.
Just take a look and fill in the "want more info".
I loved this blog thank you
I loved this blog thank you for sharing this info with us!!!!PPC sounds good if your looking for long term mlm people
classified sites list
classified sites list
This is my first time visit here. From the tons of comments on your articles, I guess I am not the only one having all the enjoyment right here!
To increase the popularity of your website or to make visible it for everyone you will need to make the contact with classified websites, some of the fantastic classified sites and necessary information is available here just visit our website: http://www.linkbullets.com/classified-sites-list