A great myth of social media: “My customers are not in social networks”

Written by Kevin Hauff on Feb 15, 2012 9:00 am

Incredibly, many companies still resist the benefits of online marketing and social media. Fear of public and stark crisis, coupled with great myths that are still standing, are the main reasons to curb the entry into the social universe.

However, do not forget that the closing of the doors of social media is an immediate brake to our competitiveness. The reason behind this statement focuses on a criterion of “location” where is everybody? … no doubt today, we are all directly or indirectly or interact in social networks.

It is time therefore to break one of the great myths associated with Social Media.

This is a big mistake, access to social networks is done by over 90% of Internet users. Consumers today are the protagonists of the process of buying and building influence.

The two above variables should be more than sufficient to explain why not in the social media involves a loss of competitiveness of great magnitude, however, delve a little deeper into the reasons behind this day, the great myth that we analyzed.

A great myth of social media: “My customers are not in social networks”

There are many brands that believe that investments vs. the number of customers, not profitable, but this is a mistake, it is certain that is exactly the opposite: few customers = greater impact. Loyalty through the recommendation would be restricted to a smaller circle and therefore, would be easier.

One of the essential ingredients of success in social networking is the humanization. Be trademarks with listening skills and the confidence needed to influence purchasing decisions of customers and no doubt all these processes are more easily achievable with a small number of customers.

Brands that are governed by the myth of “my customers are not in social networks” are not only closing the door to identifying new opportunities, but are closing the doors of competitiveness (partnerships, synergies, new businesses)

Loss of competitiveness = damaged reputation but we are not in the Social Media!

Finally, and closely related to the great myth that we intend to banish today, we enter the thick haze of “customer service” the great workhorse and fear for most brands and one of the variables that indirectly, sustains the great myths of social media.

Today, consumers interact from your device on the move, reports the attention it is receiving from a brand in real time to their networks and can lift up the altar of efficiency or, hell can banish the outbreak of a crisis that, just as we are going to occur or not present in social media.

The loss of competitiveness caused by a lack of proper management or control what is said of our brand, for showing inaccessible, not to be present where customers talk about us. Closed the doors of the Social universe means falling behind in the new production model and in a scenario in which the options that gives us the “real world” do not deliver great many alternatives.