What do Jim Rohn, Jeff Combs and Ellie Drake have in common (besides being filthy rich)?
Read More: If you've ever been to an industry event where a successful, multiple six- or seven figure earner gives a presentation up on stage -- be it Ellie Drake, Jim Rohn, Mark Victor Hansen, Jeffery Combs, Susan Sly, Anthony Robbins, or anyone else -- you'll notice that they ALL follow the same strategy: they pack their speech with content, sharing their hard-earned knowledge, pouring out value....leaving you open-mouthed and HUNGRY FOR MORE.
Ellie doesn't enter the stage and immediately start pitching her CD-series or her book...Jim doesn't take the microphone and right away start promoting his conference series...Jeffery doesn't get up there and begin pitching his $1000 weekend workshop as soon as he is introduced....
Nope.
See, these people know something very important -- which is why they are so successful. They know that VALUE comes first. They know that if they want to sell a product, they first have to make their prospective customer see that the product is not only worth its price, but worth its price many times over!
And they don't do this by talking ABOUT the product but by sharing their wealth of success-creating information with you so that you'll crave more of the same.
And THEN, what do they do? Well, at the very end of their talk they quickly and matter-of-factly introduce their products. Hype or hard-sell is not needed.
Not only that, but they also don't offer you the products at the REGULAR retail price -- no, they offer you such an incredible discount that their proposal becomes irresistible.
They OVER-deliver. They always, always overdeliver...
You think they get a lot of orders afterwards from the conference attendees? You betcha!
And so, of course, they STILL make a nice profit. THEY walk away happy...YOU walk away (with your CD set) happy... ;-)
If you want to be successful and make a lot of money in this industry, learn from the people that already are where you would like to be.
Stop trying to prove to people why they should join your opportunity. The pros never do that. If that's how you are "marketing" your business, you've got it all backwards.
Learn from the successful people:
VALUE FIRST. Lots and lots of it. Then the sale will happen effortlessly....
*************
Lena Bjorna is an actress-turned-network-marketer who specializes in web 2.0, copywriting and personal branding. For a free copy of the report that took Lena from MLM failure to successful Internet entrepreneur in a matter of months, go to NewCoffeeHouseLetter.com.
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About the Author: Lena Bjorna
Member Since: 01/02/2008
Company: True Freedom Enterprises LLC
Industry: Business Opportunities
Primary Web Site: http://HerSuccessBluePrint.com/welcome
Thanks for the info
Very interesting - keep it up
Brother Mitchell A -
I would like to network with you & add you as a business contact
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Great Article
This is a great article.
You stated, "... these people know something very important -- which is why they are so successful. They know that VALUE comes first. They know that if they want to sell a product, they first have to make their prospective customer see that the product is not only worth its price, but worth its price many times over!"
Not only do they understand the importance in getting their prospect to see the value in what they have to offer, but they also know the VALUE of creating TRUST. Ellie Drake, Jim Rohn, Mark Victor Hansen, Jeffery Combs, Susan Sly, Anthony Robbins, as well as all the other successful people in life know how to build TRUST with their friends, listeners, readers, etc.
Be the Leader You Were Created to Be!
Lidie
Very True
Great article, thanks for sharing. I don't remeber but there is a great proverb that says in order to get you must give 1st ;-)
Chances dont just happen
I agree totally, not only do people want to follow great leaders and their values but also their status! I believe in learing all you can when you can, passing on this knowledge indeed increase your status.
Love your copywriting!
Hey Lena,
I just spent some time reading your postings: You're a great copywritter! Congrats and keep it up.
By the way, thanks for your welcome message.
I'm enjoying my networking experience, especially when meeting entrepeneurs like you Lena.
I live in San Salvador, I'm glad you've been in El Salvador, hope to meet you when you come back!
Saludos amiga!
Romy