The Leading Lipstick Indicator
Written by Lana Robinson on Oct 27, 2008 4:20 pm
Read More: Product Sales Training | Sponsoring and RecruitingI found a neat example of a leading indicator on Investopedia about The "Leading Lipstick Indicator"
It is based on the theory that a consumer turns to less-expensive indulgences, such as lipstick, when she (or he) feels less than confident about the future. Therefore, lipstick sales tend to increase during times of economic uncertainty or a recession. This term was coined by Leonard Lauder (chairman of Estee Lauder), who consistently found that during tough economic times, his lipstick sales went up. Believe it or not, the indicator has been quite a reliable signal of consumer attitudes over the years. For example,
in the months following the Sept 11 terrorist attacks, lipstick sales doubled.
So, if any of you fellow BN'ers are in the cosmetic industry.... this is good news for you!
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About the Author: Lana Robinson
Member Since: 10/08/2007
I'm a Distributor For:: Global Domains International, Inc
Industry: MLM
Primary Web Site: http://MyTeamBuilderPro.com