Autoresponders

Written by jon lunger on Aug 10, 2011 11:52 pm

While building the squeeze page for my jv project, I was faced with a common dilema of which autoresponder should I use. Seems like a no brainer but something needs to made clear. You are going to get what you pay for in most situations and autoresponders are the same.

I looked into the free one called listwire. It is great in that you can build an unlimited size list for free. The problem with this is that your customer gets sold to by the listwire people first before your message gets to them. So my advice, don't waste your time with this. The other free one that deserves mention is Mailchimp...

Mailchimp gives you a free autoresponder for up to two thousand people. The problem here is that they don't favor affiliate marketing, don't even allow it. They also don't want you importing your list that you bought. After you have two thousand people they begin charging a nominal fee.

The one I recommend is Aweber. They have a super high deliverability rate and get recommended more than any other. There design is modern, and you get advanced features like sorting your list between those who said yes to your product and those who didn't. This is key because you may want to send ( actually you should) send diffenent emails to those who buy versus those who don't. The ones who buy get your upsell, the ones who don't may get offered a product that's less expensive.

IContact is great in that you can import your list of leads into it. The thing is... this makes some cringe because icann spam laws state you need double opt in process for any business emailing. This can help getting your people on your list from a webinar or teleseminar but that's about it. my advice, don't go there.

Constant Contact has like the name says, constantly asking your subscriber if they still want to be on your list. I like how they do this in the sense that they are making sure you really want it. The flip side to this is that they could decide they've had enough if you ask them a lot.

There are gnu/linux versions like mail dada or something like that. It's not easy to set up if you are a Gnu/Linux newbie. They do offer an option to set it up for you for 50 or a hundred bucks. If you are not into mac and pc, go with this. Most people don't venture into this arena.

Whichever you choose, make sure that you don't email too often, or too little. Some say twice a day is too much, some say it's perfect. You'll find your sweetspot as you split test it.