Lead Attraction: The InterNetwork Marketng Blue Print (Part I)

  Written by Malika Duke on Dec 3, 2008 1:00 am

Read More: Marketing  |  Prospecting  |  Social Networking  |  Sponsoring and Recruiting

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Lead Attraction is the art of learning
home to speak your target markets language and letting them know in more ways than one. It very closely resembles dating.

If you follow me for a moment you'll see why. When using the Internet for lead generation is important to under stand how your potential partner are using the Internet to find the products and services you are offering for sale. That way you will know how to structure, word phrase and angle your:

• Capture pages/Squeeze pages/ Landing pages
• Advertisements
• Blogs
• Pay-per-click campaigns
• Forum posts
• Articles
• videos
• News letters/follow up emails
• Social network profiles

Basically every piece of content you will ever
create. Learning and applying the principles of lead attraction will clear up the mystery of why your content is working (attracting leads)or not working (repelling leads).

Just like dating, you have to provide what your potential prospects are already looking for, and you have to be... attractive!

This is where your CONTENT is the star of the show because that is what people are on the Internet looking for in the first place: Possible solutions, reviews, forums, articles and FREE info for a specific problem. If you have content on information others are looking for you will attract leads to it.

Here are the tools you will need:

A website.

Preferably, one you build or have built for you where you control and manage the look feel and content. Not the boring, brochure-like, replicated site from your affiliate program or from your MLM corporate.

Not one that is too complicated or flashy. A webpage on a social network site like Myspace, Squidoo, twitter, Hubpages, LinkedIn, Youtube, Tubemogul and others are great too.

The search engines LOVE to show information seekers these types of sites first when people do any kind of 'search engine query' for word phrases like "starting a home business" or "what is network marketing?".

Ideally you will have multiple points of contact loaded with lead attracting content.

You will want to have the basics like a picture of yourself and an informative, detailed about me section along with blogs and articles showing your knowledge and/or passion about a subject, product, service, industry, process etc. that potential prospects may be actively seeking.

In order to know what your prospective leads are looking for I suggest a free search tool found here. This will help you tap into the mind set of your target market so you know what to talk about in your content in the first place to attract the best quality leads free articles and blogs will ever know.

More likely than not, that's how you found this website! Resist the temptation to pitch signing up as a rep with your business opportunity if they are contacting you about purchasing products.

Again, like dating, this is just the introduction,
"Hey, my name is... and here's what I'm about..."

Now it not the time nor the place to make a sale/close. Simply build rapport, present your experience and background. As they learn more and become more comfortable with you and the features, benefits and advantages of your products there will plenty of time for that.

Here's to attracting the best,

Malika Duke

P.S. To easily implement Lead attraction into your marketing content I recommend asking your burning questions here.

P.P.S. Together we'll design your customized marketing menu using sales and marketing principles to make your online marketing transition without feeling overwhelmed.

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