How To Create Demand For Your Product On Social Networks
The question is "Facebook advertising and why its different to traditional advertising"?
What we need to understand is that facebook is not about demand.
People are not on facebook actively looking for you but those that use the search button they are.
Other than that you got the LIKES and the INTERESTS.
How To Create Demand For A New Product On Facebook.
When your a newbie, or a brand new public figure or person leading a brand or a brand new product.
1. Firstly you need to create branding and awareness, or nobody gets to know you to even come across you.
People need to start seeing you out there. They get familiar with your image your face your brand. That's what facebook ppc does very rapidly to my understanding during my research. Basically a thumbnail ad with the perfect image and the best text. I see these ads running down the side of facebook and they stand out. The way people that were not originally looking for you will be able to see you and find out about you.
How To Create Demand - AWARENESS.
2. Now to start creating demand the only way to do this is to create a very extraordinary positive experience around your product or brand or business.
For a person that you have met the day before to buy from you rest assured that they have to experience a positive experience with you. A positive experience with your product with your service with you.
In other words give value solve their problem, give them what they want. Deliver what they expect.
Deliver an amazing feeling for them to walk away with.
"Imagine trying on a new dress and buying it and the feeling of joy and wonderful experience"
3. How To Create Demand - Demand creation is get people that are aware and feeling the value
Step1. Post A PPC Ad in facebook
Step2. Place an offer
Step3. Show immediately the value you deliver so people will understand why they want
to do business with you
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how to create demand