Finding Your Niche
After months of agonzing over what my "niche" is or what I am passionate about. It hit me like a ton of bricks.
Everyone said it was going to happen. I kept waiting and waiting.
I asked my best girlfriend what she thought, and although it was a good idea. It wasn't what I was looking for.
This past summer, I got to visit a longtime friend of 35 years and we were talking about his business of a
General Contractor and how busy he has gotten that he hardly has time to do all the paperwork required and
the daily office stuff. He told me for a longtime that he was lost in his office until a friend helped him develope
a system. The first thing she suggested was to make a file. A simple file. With that basic information, he slowly
designed "His" system. Now it runs smoothly. It doesn't take as long as it used to which frees him to do the
contracts and paper work needed for jobs he is working. The most impressive comment he made to me was that
"He balances his checkbook and Company books to the penny. Every month. Since Day One. I am proud to say
that my friend has built a Great Business, has Earned an A+ Rating with the BBB as well as, built himself a Good
Reputation. He said "The he has always made sure that his customers were Always Happy before he left the job.
No matter what it took."
So in light of this conversation plus a few more weeks of asking myself "What value can I offer?" Then the light buld went off as I was listening to a webinar and it hit me. Office Management. Accounting.
Thinking about my friend, there are a lot of people out there in business for themselves or going into business for themselves and KNOW Nothing
about setting up and maintaing their office. We see it every day in the Network Marketing industry. People just like my friend, Tony Deas, General Contractor with Deas Construction, Tallahassee, Fl. who don't have a clue about setting up an office. So therefore, they need help. They need someone who can get them started. Help them get organized. Set up amd maintain a daily routine.
Okay-So What qualifies me? I went to college for a Accounting Degree.( I haven't finished-YET) I worked in an office for 5 years as an office
manager, for a local Equipment Company who now is a John Deer Dealership. During these five years I completely Automated their accounting system. They were still working with a manual bookeeping system and I researched accounting software and accounting firms and we made the choice and had it installed
and I got it implemented. I managed every aspect of the Company records-GL,AP,AR and Payroll. I got to the point that I did all of the Accounting and could do almost do the Corporate Taxes.
So yea, I Love cruching numbers. I Love organizing and setting up systems. That is what I aspire to give. My knowledge of a Home Based Business Office
and Booking Information.
If you're one of those people who need help-I am here to help.
Carol L. Perdue
About the Author: CAROL PERDUE
Member Since: 07/05/2009
I'm a Distributor For:: People Helping People
Industry: Telecommunications
Primary Web Site: http://www.PHPICO.com/carolperdue


Congratulations Carol!
Congratulations on finding a niche that fits together all the pieces of the puzzle. It is a solution your target market needs, and it fulfills your passion and skills. Well done!
Once you've found your niche, you want to research and evaluate it. I always recommend to my clients doing three types of research:
1. Competition - see how others who work in this niche position and market themselves. What can you do differently or better. Is there an untapped microniche you can fill? Get on their lists and keep in mind, these are potential strategic alliance partners for you if you serve the same target market but offer somewhat different solutions.
2. Target market - Get to know the specific needs of your target market. What kind of questions are they asking, where do they hang out online, what format to the like to consume information, what are their main challenges, etc... You can do this research by interviewing people in your target market. You can also visit discussion groups and forums where they hang out.
3. Keyword research - We all know the importance of keyword research. This not only helps you get traffic, it also gives you clues as to what kind of information your target market is searching for.
Once you've clarified your niche, you're ready to set up your marketing funnel to attract your ideal clients.
Thanks for sharing Carol!
warm wishes,
Cindy
Smart cookie!
Sounds like you've fond a great niche for yourself, Carol - way to go!
Ana Hoffman
Comments
Thanks Ladies for taking the time to read my blog. I do appreciate it. And thanks Cindy for the valuable info to help me continue on my blogging journey!
TO OUR MUTUAL SUCCESS!
Carol