Programming An Idea Into Action


Did you know that you can "program" each stage of thought from an idea and into... a reality? Thought requires a focusing-in at each stage based on just one of these four mind-set topics: Health ~ Awareness ~ Support ~ Genuine Concern 

Health: When considering the health benefit of what is it that is sick and needs attention just about everything has a weakness that can use a strength: cure!

Awareness: With safety issues being the primary target of focus and an accident being the result there is an item or a missing step that holds... "the key"!

Support: When your promotional is surrounded by a level of indifference it can get frustrating. Make sure it addresses the concerns of those that can network together and include a goal scheduled time frame.

Genuine Concern: This speaks quite clearly concerning issues on just about any topic only it is driven by our: care, emotion, and belief. If you have a forum up and running this selection is ideal for your concerns.

As in most industries it's usually... the numbers that count before it gets any type of response for action. Once you've matched up to the exact mind-set topic it is set to give you the numbers for your needs in presenting it in whatever method you choose to promote it. This applies in any type of communication channel needed to open it up by.

Deciding upon it's merit of importance to you first! As a rule... people do not know what is right and need to be advised of the "rules". We always need to "field test" everything and look at the outcome as either a positive effect or a negative result as a percent. Every result is viewed as no more than a course correction on the way towards a goal percentage to reach. The better you are at testing and observation the... tighter your focusing-in becomes!!!

One in-general "human response statistic" indicates that: too many people wish for the wrong things and then get frustrated once it reaches the reality stage because it seems that: everything is bound to have some form of... "pay the price" tag on reality.

Methods designed to lower its humility value is to create a "top 10" list of things you don't want to do... no matter what and then calculate the following:

Time Factoring: The biggest factor is in how you value and use your time. People will take your time if you let them and some are worse than others!!! In general... limit the access to those by ranking a person's level of interactivity with your idea on a scale of 1 to 10 as a... time control tool.

Sense of Urgency Factoring: Most people lack a sense of urgency. They kind of drift along through the work week and not pressing themselves or others to take care of things right away. There are others who apply a principle of... massive action. When it's "crunch time"... they fly into a get-it-done, never-take-no-for-an-answer mode. They know that in an emergency it's far better to overreact than underreact.

Shortcut Factoring: Taking shortcuts is a good idea most of the time. However, many people think taking shortcuts is a bad thing. If you can find an easier way to get what you need, use it. Here are three somewhat useful shortcuts:

1. Find out what other people know through experience. Only listen to people who've "been there and done that."

2. "Model" others' promotional methods. That is, by "modeling" (not stealing) their types of: ads, letters, web sites, etc. Take the strategy, not the words.

3. "Recycle" your own marketable tools. You can take a working ad and turn it into a direct mail postcard, for example.

Deal Flow Factoring: This means having enough clients or prospects so your "funnel" is always full. Think of your idea as a giant funnel. In the top goes every prospect and out the bottom comes the result. Your goal should be to always keep your funnel full. If you want to ensure you always enjoy great deal flow... add diversity as an alternative in each stage!

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About the Author: Joseph Scozzari

Member Since: 02/11/2008

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