7 figure earner reveals his secrets to Crush it online

  Written by Radu Dascalul on Jan 27, 2012 8:16 am

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As a part of the challenges I’m involved in (“100 day biz builder challenge” and “one book per week”)- I read this week  Gary Vaynerchuk’s book ,“Crush it”- a real eye opener for what it takes to build a successful international brand using the power of the internet.

Gary is well known for his business skills, manifested from a very young age in the wine industry and later, personal branding.

After transforming his family local retail wine business into  a leader on the national market he used blogging, videos and social media to create a great online brand, Wine Library Tv.

In this post I’m going to share with you the things I learned from “Crush it”,without killing your joy of reading it

 My strong recommendation is to select what works for you and take advantage of the experience of a guy built a 60 million dollar business. 

1.Passion is the fuel of success in business and life…Through it you can express what unique and magic within you. Don’t try to skip it and go only for a job that pays you well but sucks..it will make you bleed on the inside.

2.Know the highest values you stand for and live by them. Make sure that the love for what you do, your family and a strong work ethic are on the list. You can’t build a skyscraper without a solid foundation.

3.Without leveraging social media to spread your message you don’t have an online business.

4.People can smell the BS from miles away. Don’t be anything else but yourself, with pluses and minuses. 

5.Passion+learning new skills+quality content+networking= A great brand.

6.Your business= your brand, not your products. People want your energy, heck, a little piece from yourself, not another set of vitamins.

7.Be honest about your passion and get to work- you should know your stuff better than anybody else.

8.Choose a marketing medium that fits your personality. Fish can live well only in water.. What do you enjoy? Videos? Writing great blog posts? Doing podcasts?  Choose one and stick with it.

9. Get your tools in order: a blog and few social media channels to focus on. Don’t forget about Facebook and Twitter.

10.Want to increase your sales and have raving fans? Simple: Genuinly care about people, put content consistently online and invest in any relationship. Be grateful for every new reader. Don’t take anything for granted!

11. Have patience. Rome wasn’t built in a day. Your brand isn’t an exception.

12. Don’t fall into the trap of ” Boo-hoo, it’s only one way to build my business”. Be ready to adapt to the needs of your market and find new solutions.

13. Your legacy= the lives you improve, not the number of fans, the alexa Rank or how much money you’ll make online.

These are my main ideas related to the book Crush it. Certainly, a great read and a good dose of inspiration for the future.

Did you read the book? If yes, what did you like about it/ Gary?

Other books on personal branding/building a successful online business can you recommend?

 Ps: I’d love to hear your  feedback below in the comments area. Also, if you found this post useful please share it on Facebook, Twitter or Linked In. I appreciate your support!

To our prosperity,

Blog: http://radudascalul.com

Skype: radudascalul

Fanpage: http://radudascalul.com/fanpage

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