10 Powerhouse Lessons From The Magnetic Sponsoring Book

Written by Diane Cossie on Oct 27, 2010 1:19 pm

With all the "hoo-hah" in the last week about sales funnels, generic systems and the best way to build your business debate, I was inspired to focus on the fundamentals they all learnt from in the first place .. hence thsi blog post.

Mike Dillard’s Magnetic Sponsoring course is probably the most recommended course in the online network marketing world and rightly so, it is a powerhouse of valuable lessons for people looking to step up and become leaders in the industry.

It is not something you just read once and then lay gathering dust on your bookshelf, it should be a constant resource that you refer to as you and your business evolves.

10 powerhouse lessons from Magnetic Sponsoring to boost your business this month:-

1. Do not forget we are all terrible when we start, we can’t generate leads, we can’t talk to people without sounding like a babbling moron, and what was refreshing straight out the gate in the book is that Mike struggled for six years in the industry too. He is being real and authentic in sharing that key piece of information because you can easily feel “is it just me or is everyone like this when they start out?”

2. Do no under estimate the information in this book or in the Magnetic Sponsoring back office that you get when you purchase the book. It has helped create many of the top online millionaires like Jonathan Budd and Daegan Smith to name but two. In fact if you see anything resembling “attraction and lead generation” together it is likely the source was indeed Magnetic Sponsoring.

3. The two common questions you will face as a team leader is “What do I do?” and “What do I say?” and I believe Mike Dillard is one of the few who answers them both. In order to succeed in this business you have to understand how to attract 5 to 10 people a day to talk to, these are qualified prospects not leads and in Mike’s book he talks you through the whole process. It is actually a survival instinct that has been engrained in us .. Attraction is not a choice, people join people not businesses.

4. Fake it before you make it does not mean lying. You may have noticed an abundance of “gurus” online and apparently “everyone” is an expert. There is a learning curve that cannot be missed out or skipped over somehow, the hardest battle you will face will be with yourself because belief always comes before results.

5. This business is all about the various stages of leadership, building self-confidence and learning new skills and that is why people like Robert Kiyosaki and Donald Trump recommend it. In Mike’s book there is an introduction to the Beta, Pre-Alpha and Alpha stages of leadership and it is vital that you understand where you are so that you can make plans to move to the next level.

6. The more valuable you become to others, the more they will seek you out. If you think you can sit on the sidelines once you’ve joined your network marketing business and either buy your way to success or worse, expect it happen all by itself then you are in for a big shock. You need to drink from the fire hydrant of knowledge and courses to build your skills, the Magnetic Sponsoring Book is not your education it’s just the beginning.

7. Your business has nothing to do with your company, you are not here to sell your products or get people to join your business so you can make money, all that matters is that your products have great value. Your real business is marketing and importantly you should sell a marketing system that is designed to sell you products and your business opportunity.

8. The key to Attraction Marketing is to attract people to you instead of chasing after them .. becoming the hunted instead of the hunter and the best way is to promote and sell a generic solution or system on the front end of your business instead of leading with your business opportunity. Hint hint .. this guy Mike Dillard is shrewd .. why not start with Magnetic Sponsoring? (seriously not a month goes by without a commission payment in my own business from it)

9. Develop a system based around the FRANCHISE components, traffic generation, a sales pipeline or funnel, an order processing system, your retail product and your primary business. Your job is provide a great customer experience of dealing with you and build a relationship with your pipeline. If you do that – you will solve your lack of prospects and lack of cashflow problems.

10. The greatest benefit this industry provides is not the money, time or even the friendships, it’s what this industry can make of you – the person you become.

To view the original blog post complete with the video of the 3 keys I took from this course click here

Have a great week!