How much is too much information...to ask of a prospect?

Written by Pamela Glowski on Aug 29, 2008 7:38 am

Read More: Marketing | Social Networking

Here is a question that I have heard many answers on...and I'd like to hear what approach works for you?

Whatever way that someone becomes a lead...whether it is through lead generation or any other source...the next step is to reach out to the prospect. Now typically when we reach out we begin to conduct an interview to

A.) Make a connection and establish a dialogue with the prospect regarding why they requested information.

B.) Determine the prospect's level of interest in either materials, products or our opportunity.

C.) To provide some type of information whether it be on what resources may help educate them about what to look for in a business or the opportunity itself.

Now one of the things that we do is start asking questions....what type of questions do you ask when you are qualifying a prospect? Are they only business related? Are they geared around determining how serious the prospect is? Do you delve into questions regarding their family?

What works for you?