Market with Integrity — Think With Your Heart and Not With Your Wallet

  Written by Dr. Bob Clarke on Dec 26, 2008 10:49 pm

Read More: Prospecting  |  Sponsoring and Recruiting

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It’s the day after Christmas, and in the spirit of the season, I offer a short blog post about the spirit in which you conduct your business.

I am flat broke and close to loosing my house if I cannot come up with the mortgage soon. So please help me, I am a little old lady and I don’t want to loose my house, my husband and I have worked so hard for all our lives.

These sad words came across my desk last night in an application to join my main business opportunity.  As I read it, my heart skipped a beat and I felt a heavy feeling in the pit of my stomach.  Why?

Because I knew the tone of the conversation I was going to have with her.

People ask me all the time why we have an application process in my home business opportunity — this is exactly one of the reasons.  Before this poor woman gets too far in the process, or gets too caught up in the excitement of making big money online, she needed some guidance… and fast!

What kind of guidance?

She needed to be told that starting a home business was a long term commitment, not one that  yields big results in the first week or month.  It is a PROCESS by which you gradually learn the skills necessary to really excel in this industry.  It is a PROCESS where you learn by your mistakes, what works and what doesn’t work.

And it’s also a process that can be accelerated with cash.  Not many people want to acknowledge this fact, because everyone wants to promote the low cost aspect of getting into network marketing.  And it’s definitely true — you CAN make it big in network marketing with very little cash upfront.  I have seen examples of it in my own company.

But if you need results faster then you pretty much MUST have more money to put into your new business up front.  This is especially true if you have no prior experience in marketing or business.

These are the types of things this lady needed to hear before going any further — to save her critical time and money she is most definitely going to need in the short term.

Could I have convinced her to join my opportunity? Probably.

Could I have  motivated her to throw whatever money she has at her new home business and get started right away? You bet.

But there are times in life when you have to think about what’s right for all involved, just not with yourself.

I knew that if this woman was not told what she needed to hear, and she joined, one thing would be for certain.

I would NOT have been able to sleep at night.

Because in this case, a home business opportunity is probably NOT what she needs.  If she is in dire danger of losing her home and needs money fast, mine is not the opportunity she needs.

Sometimes saying NO is the best feeling in the world.  Even if it means costing you a new consultant.

I wish this woman well.  And if her situation changes, I’ll be glad to re-interview her.

But for tonight, I will be getting a good night sleep.

Merry Christmas and Happy Holidays everyone…. from our home to yours.

To your prosperity and peace,

Bob

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