Pop Quiz, What is Marketing?

  Written by Rebecca Johnson on Oct 12, 2007 9:05 am

• 1
   VOTES

  Up
• Tweet

Here's a pop quiz: What is marketing?

(don't worry, your not being graded)

(wink)

No really. WHAT IS marketing?

MOST people don't know.

Just ask them.

Ask your $20,000 a month GURU M.L.M upline. Bet he doesn't
know.

Almost NO ONE knows.

They think they do. But they don't.

That's why they aren't making a quarter of a Million a year.

They are making LESS than $100,000 BECAUSE although they
love marketing, they do NOT know what it is.

At the same time though, People are NOT stupid. Not always
anyway. They just do NOT know HOW they got rich. Especially
M.L.M'ers.

Lots of time it's luck. Being in the right place at the
right time. It really is.

It's also about WHO you know.

What is marketing?

** Marketing is NOT selling.
** Marketing is sharing.
** Marketing is NOT selling.
** Marketing is gaining trust.
** Marketing is NOT selling.
** Marketing is about teaching.
** ABOUT preparing the consumer to buy.
** GETTING the consumer EXCITED.
** Marketing is NOT selling.

COKE ads DO NOT SELL.

** They INFORM
** COKE ads REMIND you.
** THEY PREPARE YOU.

The stores SELL coke ..... NOT the ads.
The Coke-a-Cola ads ONLY market.

They don't sell.

My ads DO NOT sell.

They market for me.

** MY SITE sells.
** My 800 order line sells
** I don't.
** My ads don't.
** My tele-seminars don't.
** My training calls don't

THOSE things market.

My site sells. Sales Letters SELL.

I don't sell ..... I market.

DOMINO's commercials do NOT sell. They REMIND you where the
SALES stores are. Where to buy pizza.

The fundamental PROBLEM with Networkers is that they try to
sell.

People HATE to be sold.

So why are YOU selling?

Love people. Market to them. Nurture them.Teach them. GIVE
them FREE stuff and POINT to the web site. POINT to the
ebook or the mp3. POINT to your M.L.M.

Say yup...it's over there..

YOU market.

(1) The site sells.
(2) The letter sells.

YOU only market. The TAPES sell. YOU just market. YOU inform
people. You do NOT sell.

Don't be a sales-type.

JUST market.

But M.L.M'ers are a weird bunch. They don't often listen to
reason. And as such, they are forever warriors of wealth who
sell their pants off.

Pitch, pitch, pitch.
Co-ops. Mail-call-mail.
Yap, yap, yap!

Rah, rah, rah, rah.

Excuse me!

THE ANSWER:

I market in full page ads.
I market HERE with this.

The ONLY JOB of my web-site is to sell. I don't sell. My
full-page ads do NOT sell. My videos do not sell. My SITE SELLS.
And even it BARELY sells...

I do NOT sell to M.L.M'ers.
I market to M.L.M'ers.
They sell THEMSELVES.

Hey Rebecca? Can I enroll with you?

I REFUSE to pitch M.L.M'ers.

But I will market to them until they scream UNCLE and
whimper, Okay, okay, I will join your M.L.M.

BUT not until it's their idea first.

Take Care

me

If you haven't had a chance to pick up the 10 page Big Fish Report
www.TenSheetsOfWonder.com

Login or register to post comments  |   Views: 268  |   Comments: 2