What to Look for On a Good Sponsor

  Written by Roberto G Guerrero on Dec 4, 2008 10:16 pm

Read More: Leadership  |  Personal Development

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I had just finished a product training presentation earlier today with the company I represent, when one of the attendees approached me and wanted to talk to me in private.

It turns out that his sponsor had just quitted the business, and he doesn’t have a relationship with his next up-line.

He was obviously disheartened by the loss of his sponsor, and wanted to know if he had a chance at making it in this business on his own.

I told him that in network marketing you don’t make it on your own, as a matter of fact in any type of marketing buiness you don’t make it on your own.

I told him that this is a business of relationships. That his ability to build new relationships with his uplines, and most important his future down-lines, is even more important than all the product information I had shared with him earlier on the day.

After talking a while, we came up with a list of qualities he must develop in order for him to became a good up-line (sponsor):

• A good up-line must be able to objectively see the strengths and weaknesses of his down-lines.
• A good up-line can take a new persons strengths and magnify them by channeling them into proper action.
• A good up-line can motivate his down-lines to work on their weaknesses without breaking their spirit, and promoting gradual success.
• A good up-line is never afraid to say “I don’t know, but I’ll find out and get back with you.”
• A good up-line has invested the time honing his skills, so he transfer them to his down-lines as needed.
• A good up-line is everything to everybody in his organization.
• A good up-line is a good student for himself and his people.
• A good up-line is more interested on the prospects chance of success, that in one more warm body on his roster of recruits.
• A good up-line leads by example.
• A good up-line grooms you so you can stand on your own two feet, and not depend on them for your success.

I ended by giving him my contact information, and offering any assistance that he might need. In this business you can never have too many friends.

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