"Are You Using This DANGEROUS Marketing Tool?"

Written by Shiraz Khan on Feb 13, 2008 5:10 am

If you haven’t utilized this tool for your marketing yet, then you’re really missing out. NFL Head Coaches BEWARE...

The right marketing tool can have a huge impact on your lead generation, but also make or break your credibility with your prospects.

And if you haven’t heard of Jim Fassel, he is the former head coach of the New York Giants. Back in 2001, he led the Giants to the Super Bowl, and then lost his job a few years later (such is the harsh reality of professional sports).

Recently, Fassel got another chance to become a head coach for the Washington Redskins.

He didn’t get the job much to many people’s surprise.

According to Fassel, what was single-handedly responsible for costing him the chance to become a head coach again?…

BLOGS!

In a recent article, here’s what Jim Fassel had to say about losing the race for the Redskins’ head-coaching job:

“You know, you cannot hold the lead in these jobs in major markets… because you’ve got BLOGGERS, and they’re saying ‘No, this isn’t the right guy, and that ain’t the right guy’…”

Now, if this doesn’t open your eyes to the power of using blogs for your marketing, then I don’t know what will. They’re effective enough now to (supposedly) cost NFL head coaches their jobs, and open doors for other ones.

Go explain that one to ESPN.

Now, by no means should anyone use blogs to destroy anybody’s credibility. But they’re effective enough to build your leadership and earn you great respect.

It’s true that prospects are eyeing YOU, and not necessarily your company or products. When you shine in their eyes, they’ll follow you. You become their leader.

And blogs allow a great way to do this. They push aside all hype by letting your readers place comments and provide feedback. This FORCES you to provide quality content that people will want to read and comment on.

In turn, your readers will respect you more and buy from you.

At the same token, your blog is dynamic. It’s always changing with the new articles you routinely place on it. More updated content means more love and respect by the search engines!

Can you say ‘Free Traffic’?

For a free training course that teaches the best blogging techniques, generating traffic, and turning your blog into money, read about it on my own blog:

Free Blogging Course

--------------

Shiraz Khan is a marketing expert in the Home Business industry, with a strong reputation for having an easy-to-learn training approach.

To learn more about his 7-Figure Home Business training, visit www.MeetShiraz.com for a free 10-day E-course.