Article Syndication
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In recent years, many sites have employed article syndication to develop links.
These site owners write (or have written) articles of interest to a particular audience. The site owners then offer these articles to other relevant sites free in exchange for a link back to the originator of the content in the "about the author" section of the article.
In this way, a single site owner can submit dozens of articles for syndication receiving an inbound link from each article in return for the free use of content.
They can also watch other sites post the content virally to keep their sites fresh, as well.
Sites need fresh content so many will happily display your article and provide a link to your site. It's a tried and true link building tactic.
However, search engines are programmed to seek out the most natural, and therefore valuable, links they can find.
The way articles are syndicated is through sites like goarticles.com and ezinearticles.com. The standard format for the display of the article is:
headline, article body followed by a small blurb about the author with a link back to the author's site.
Since those links appear in the body of the page, they appear to be morevaluable in comparison to most purchased or reciprocal links which often appear at the bottom of a page column, or in the footer surrounded by lots of other links – somewhat effective, but not necessarily the best way to acquire inbound links.
In addition, syndication leads to duplication when a single article appears on 10 sites all at the same time. This diminishes the quality of the text and the back link to the author's site. It's still more valuable than a plain link exchange, but search engines are placing less emphasis on syndicated content. So, what's a site owner to do?
4. Search Engine Optimization
Optimizing your site for the search engines means creating keyword rich content, exchanging links with other sites, submitting your site to directories, which create backlinks pointing to your site. You can use tools like Web CEO, http://www.webceo.com, to help you optimize your pages. Although submitting the search engines is often unecessary, since most search engines will spider through to your site from another site, you still need at least one link pointing back to your site so that your site gets spidered. Submit your site to Alexa, http://www.alexa.com. Not only will this make sure that your site gets spidered, you'll be able to compare your site to other sites, as well as get statistics on traffic to your site.
5. Free Ebooks and Reports
By writing and giving away free ebooks and reports, you give visitors an incentive to visit your website. You can also submit your ebooks and reports to ebook directories for free.
If you make your ebook brandable, which means others can place their links inside your ebook, your ebook becomes viral. You give others an incentive to share your ebook and spread it across the internet. Once you implement these content strategies on your site, add streams of revenue to your site like Adsense and Virtual Portals. These sites will allow you to monetize your site. http://www.google.com/ads/ http://www.virtual-portals.com Although adveritising, like pay per clicks, can be effective in promoting your website, it can quickly become expensive. By focusing on creating quality content for website, and then promoting that content, you can continue to drive traffic to your website for years to come.
Frank Tocco Is An Established Online Entrepreneur. His Company Shop4Dreams Inc., Offers A FREE 5 Day Website Traffic Generating Camp To Learn The Secrets To Generating Hordes Of Laser Targeted Leads To Your Online Business. You may use this article to post on your blog or website as long as you do not change anything in the article including the links and full give credit to the author. Copyright © Frank Tocco 2008 http://FrankToccoBlogspot.com
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About the Author: Frank Tocco
Member Since: 05/24/2008
Industry: Affiliate Marketing
Primary Web Site: http://FranksAffiliateMarketing.com