Social Networking for Business Starts With YOU

  Written by Frank Tocco on Nov 6, 2008 9:41 pm

Read More: Affiliate Marketing  |  Marketing  |  Social Networking

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Social networking websites  for small or home based business are a fairly new concept. Most people are still trying to figure out what works.

There's really no secret to it. The techniques are the same as marketing and sales in any other format, only the delivery system has changed to the internet.

Sales training teaches presentation skills. A sales presentation always covers the same points. The most universal process in sales presentations are these five steps:

1. Build Rapport
2. Why your company?
3. Why your product or service?
4. Why now?
5. Close

If you have gone into someone's office or home to make a presentation, the most important part of the presentation is building rapport. If someone doesn't know you, like you and trust you, they're not very likely to buy from you no matter what you have. If you meet someone online and you are planning to present your product service or opportunity, why would you skip the first step?

How do you build rapport?

In sales training we used to draw two islands. When you meet someone, you are on one island, the other person on another. Your challenge is to build a bridge between the two islands. We would draw a bridge from one island to the next and on the side of the bridge were written the words "In Common".

Once you find something in common with someone else, you begin to connect. Without that connection people are not likely to join you or buy what you have because there's no bridge. If social networking for business is going to work for you, always take the first step first and build rapport.

Get to know someone and let them get to know you. People don't buy from commercials. They buy from people. People don't join opportunities. They join you.
 

Frank Tocco--MLM Mentoring

P.S. Get the new Social Networking Directory 100% Free 

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