Advertise Without Breaking the Bank

  Written by Charlotte Howard on Mar 16, 2010 2:09 pm

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Advertising does not have to expensive. You can promote your business with funds that does not break the bank. Here are some advertising tricks to help you save on your marketing budget.

1. Market your products and services using advertising specials. Various magazines and newspapers often offer special packages such as ‘2 for 1 ads” or a “pay for 3 ads and get a 4th ad with no extra fee” kind of deals. Take advantage of these special deals to save a little.

2. Ever heard of the piggy-back method? In doing this advertising approach, every time you mail letters or fill orders for customers, maximize the use of the envelope and place ads on it.

3. Produce you own advertiser or newsletter. Make sure to issue them regularly. Release them either monthly or every three to four months. Try to sell ad space and subscriptions to it. This way, printing the paper and postage would be taken care of by other bodies. You have your own ads posted with no cost having to come out of your pocket.

4. Be in the news. When column-worthy events and improvements happen in your business establishment, send notices and let editors know. If the publisher thinks your report is interesting enough to be printed, you can get free ad placement in exchange.

5. Make deals with publishers. Tell them to insert your ads in the publication, and in exchange, you will help distribute 50 or more copies of their paper.

6. Bulletin boards are placed at many locations. Prepare flyers and post them over these free bulletin boards. A lot of people pass by them everyday resulting to a bigger ad exposure on your part. The best thing about it is there’s no additional expense!

7. Produce a rubber stamp version of your ad and post it everywhere possible such as on envelopes, flyers, etc.

8. Nothing can be more effective than word of mouth. Tell your loyal customers to spread the word. In return, you will give them discounts. Ask them to send relatives, friends and everyone they know over to your business center to make new clientele.

Try these methods and see the difference; less advertising expenses flow out while more customers come in.

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