LINE DANCING???

Written by Linda Pitman on Jan 28, 2008 10:17 pm

Like the Hustle,and the Macarena, they are dances that after all you can not do unless you teach you friends how, or at least be with a group of like minded people, right, so here’s the thing.
• Steve Jurvetson, the venture capitalist behind, Hotmail coined the term “viral marketing” to describe the way the service grew. Hotmail offered FREE e-mail. That alone was a very compelling two-word business proposition. But the magic of the company was that in every single e-mail you sent using the service, there was a little ad on the bottom of the note and the ad said “get your private free e-mail from Hotmail at www.hotmail.com. Every time you sent a n e-mail you spread the virus. So no matter what your promoting the trick is to find a medium where people want to share and pass it on. I think that streaming video holds that promise.

thoughtmerchant