What An Internet Marketer Could Learn From The Girl Scouts

Written by Tori Smith on Jun 14, 2011 6:47 am

What could an internet marketer possibly learn from the Girl Scouts?

Well, let me tell you a story. When I was a girl, I always looked forward to once a week meetings the Girl Scouts held at the local church. I would put on my green polyester uniform and my sash full of badges and walk with my friends to the meeting. I was always eager to see what new project we were going to do and welcome the new girls that decided to join.

One of the first things I learned was the Girl Scout Law. It went like this:

I will do my best to be
honest and fair,
friendly and helpful,
considerate and caring,
courageous and strong, and
responsible for what I say and do,
and to
respect myself and others,
respect authority,
use resources wisely,
make the world a better place, and
be a sister to every Girl Scout."

Here I am 30 years later and I am thinking that if everyone used this law, and applied it to their network/internet marketing business, we would have people literally flooding our e-mails, and opt-ins for the opportunity to be a part of our businesses.

How could an internet marketer use this?

Lets break it down shall we?

I will do my best to be honest and fair. (place internet marketer where appropriate)

That should be a given. Honesty (and transparency) is crucial to branding yourself. Nobody wants to do business with someone who is dishonest and not genuine.

Friendly

Remember, a large part of internet marketing is SOCIAL MEDIA! Interact in groups, attend events, check a "like" box, or leave a comment on things that are posted. Interaction increases interest and interested people are potential leads.

Helpful, Considerate, and Caring

Always be helpful to your fellow internet marketer as well as your potential leads. Provide them value and listen to their needs. Always go into a conversation or answer an e-mail with a "What can I do for you?" mentality.

Courageous and Strong

Remember this when it comes to calling your leads. It is time to turn on your inner ALPHA. This is not the time for weak conversation. You can be strong without being too assertive. Let them do the talking. Let them tell you about what has led them to opting in to one of your campaigns while you guide the conversation to find out whether or not they would be a good candidate for your business.

Responsible For What I Say And Do

This is very important. Under promise and over deliver. If you say you are going to send a link for some free training, do so then follow that up a few days later with a phone call follow-up. Sure you have an auto-responder for that, but like I said, over deliver. The impression that you will make could mean a conversion.

Respect Myself and Others

By not being "Spammy". Anywhere. Spamming your primary business is very disrespectful. It under minds Intelligence and is bad form. If you are doing this, let me turn you onto a book called MAGNETIC SPONSORING. ( I will send you my affiliate link)

Respect Authority

There are some rules of internet marketing that need to be respected. You can be Google slapped, or Facebook banned, removed from forums, and kicked off websites. Know the rules of the territories you are going to market and abide by them.

Use Your Resources Wisely

Better Networker, for instance has an abundance of information from the top marketers in the business. Use this to your advantage. The teaching content that is provided is second to none. It will help you build your business the right way.

Make The World A Better Place

This should be the goal of everyone. Questions you should ask yourself.

What can I do to make this a better world? How can I help? What can I give? How can I be a blessing to someone? How can I pay it forward?

When you take the emphasis off of you and put it on the betterment of your neighbor, the rewards are greater than monetary.

In my next blog post, I will dissect the marketing strategy (branding, and tactics) of the 8-year-old girl scout. How does she sell so many thin mints anyway? (Tee Hee. Just kidding.....maybe)