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You Don't Spend Enough Time On Facebook
When I was getting started in Network Marketing and racing the end of my warm market, my sponsor’s big (wisdom filled) counsel was to “go meet people” and that usually meant heading to the mall.
We would go where the people go, stalking unsuspecting mall shoppers or business section browsers at the Barnes and Noble.
While some Network Marketing teams still teach that stuff, I would offer that there is a new place where the “people go”. It’s called Facebook.
Check this out from Social Media Examiner:
According to recent findings by market researcher Morpace, U.S. Facebook users are on the site for 1 of every 3 minutes of time spent online. Users 18 to 34 years old spend the most time on the site per week (8.5 hours out of 22.4 spent online). Users 55 and older spend an average of 4.6 hours per week on Facebook.
Yep, 1/3 of our time online in the U.S. is spent on Facebook and get this: the group who spent the most time on Facebook and online make at least $100,000 annually.
What does that mean to a marketer?
- It means that we need to figure out ways to tap into those people. I’m not sure anyone has a good way of doing this with Facebook’s constant changes. (We will dig deep into this topic in the coming days, weeks and months.)
- It means that we need to be very careful with how we spend our time on Facebook. Yes, I’m talking to you Farmers, Mafia Honcho’s and Quiz Takers. If you want to build a six-figure income in your spare time, you can’t be using that spare time to plant zucchini in your fake Facebook farm.
- It means that we are in a race. Big companies might move slow but eventually they move and when they do, the playing field will change dramatically. We need to act now.
Do you have a Facebook marketing strategy? Tell us what’s working for you in the comments...
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