Advertising Basics

  Written by Verlencia Millet on Dec 5, 2008 9:31 pm

Read More: Prospecting  |  Sponsoring and Recruiting

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Friday, December 5, 2008 8:17 P.M.

There are three important questions that I ask myself whenever I want to promote an opportunity:

1.  How much do I want to spend on advertising?

2.  Who is my target audience?

3. Is my ad copy good enough?

In reference to question #1, I always opt for free and cheap.  Some networkers believe that if an advertising campaign is more expensive, then more profits are guaranteed.  Not so much. 

More profits are guaranteed when you are targeting the right audience (question #2) and your ad copy is the best it can possibly be (question #3).

In reference to question #2, as a networker, my target audience is other networkers. "Why?" you ask. Well, other networkers are generally trying to achieve the same goals as I am-earning extra income.  Would you advertise a cookbook with the latest beef recipes to a vegetarian?  No, of course you wouldn't.  You can further pinpoint your target audience of networkers based on other factors such as region, hobbies, networking experience, etc.  If you are targeting the appropriate audience, free advertising will work just as well and expensive advertising.

In refence to question #3,  developing a great ad copy is equally as important as choosing a target audience.  In my ad copies, I make my best attempt to highlight my opportunity's benefits, heighten the reader's curiosity, and have a call to action- all in a minimal number of words.  This is a true challenge, especially when placing classified and ezine ads.  I constantly test and revise my ad copy to see which one gets the most response.

I hope that this entry was helpful.  Stay tuned for my next entry, "Using Social Networking Sites Effectively."

Your partner in success,

Verlencia Millet

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