How I Answer The Network Marketing Advertising Question For MLM/Network Marketer's

Written by Warren Little on Mar 10, 2011 11:43 pm

Warren, I have a background in sales and marketing. When I came into network marketing I did what was asked of me in regards to working my warm market. Having gone through my warm market I asked my upline what I should do now. She said, “Talk to people at the mall.” My husband went with a group who would walk up to strangers (at the mall) and ask a question about earning extra money. My husband returned home and said he did NOT feel comfortable with that approach at all. I asked my upline if I could advertise and he recommended against it because it’s not duplicatable. Could you give me your thoughts on the subject?

Thank you, Queta

Hi Queta,

First off, I won’t go against your upline. You should talk to them and find out why they feel talking to people at the mall is a better idea (to them) than advertising. See if their answer works for you.

I will also answer this question in another way and perhaps you can explain it to your upline.

Let’s go all the way back to the definition of MARKETING. It means “to make known in such a way that your product or service appears desirable”. You have a business and a product that need to be made known. That is what you do for your company. So in my view any method that accomplishes this (and is legal and ethical) is fair game.

I’ll also add below some comments on being “duplicatable.”

The truth is, I’ve seen very successful people in network marketing who have ONLY worked their warm market and the warm market of those they sponsor. I’ve seen very successful people who have built their business from advertising in newspapers. I’ve also seen people who have been successful building with direct response (post cards, door hangers, street signs, etc). And, I’ve had people in my downline who walked up and talked to strangers on the streets of New York City and were very successful.

What’s my point? My point is that ANY method that makes your business and/or products KNOWN and desirable…works! This is absolutely proven – case closed.

Let me do a slight direction change and discuss a little bit about duplication. Duplication is the concept of creating a series of successful methods and then everyone in the downline can do those same methods. The franchise industry has been used as an effective comparison. A burger in Florida is the same burger in California.

Being “duplicatable” means, WHAT YOU DO MUST BE DOABLE BY EVERY PERSON IN YOUR DOWNLINE. This is fine on paper but quickly becomes problematic when real life comes into play.

If I sponsor a personal fitness trainer who has the power of influence over her clients so that when she recommends for them to take a product, they take it, is that duplicatable? No, unless everyone she sponsors is a personal fitness trainer. So should I tell her not to sell products using her influence because it’s not “duplicatable?” Absolutely not.

Someone in my downline was the owner of a large clothing manufacturer and was running ads in the newspaper using his (very successful) name – he was sponsoring a lot of people with that ad! Am I (the upline) supposed to tell him that he can’t do it because it’s not duplicatable? That would be rather stupid.

I could list several hundred examples off the top of my head but I think you get the picture.

My conclusion as an upline on this was to pull back from the specific methods people use to make their business and product known but teach them a “duplicatable system” that encompasses any method they want to use to promote their business.

Those of you familiar with the Professional Inviter resource I highly recommend have witnessed on the recorded live calls with prospects that we used every method that a person can use to get prospects – friends, family, purchased leads, post cards, walking and talking, newspaper ads, etc. Yet, you’ll hear the same “duplicatable system” throughout every call.

As an upline, it’s very important to have a duplicatable system…but not limit a person from doing the business the way that best fits what they feel comfortable doing. If YOUR duplicatable system is talking to people at the mall, you’ve limited your business to only those people who are willing to talk to strangers at the mall.

As an upline, don’t get in your downline’s way of the definition of the word MARKETING – let your downline make their (and your) business and products known!

Thanks for your question Queta – I hope I’ve helped you and many others.

Partners in Success,

Warren Little

P.S. Professional Inviter will teach you the most effective ways to find prospects and it will teach you what to say to them so you can get results like this: “Last week I advanced to Diamond level in my business and was #14 worldwide in my organization for that rank. This is EXCLUSIVELY to do with you encouraging me to grab a copy of the Professional Inviter CDs that I listen to in my car whenever I go anywhere. Thanks for everything! Your coaching tips are turning my life around Warren.”. – Robin Darwin

Start turning your life around today. Get Professional Inviter.

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About the Author: Warren Little is an expert at showing people how to operate high profit,high volume home businesses that require very little investment & are 100% recession proof.
For those looking work less & make more Warren recommends the FREE Ebook "The Six Concepts of A Successful Home Business" which you can pick up by clicking here. As a highly sought after motivational speaker all over the world, his Network Marketing Solutions Newsletter is read by thousands of home business owners all over the world weekly. You can subscribe to it FREE by clicking here now.