Flattery Will Get You Everywhere
Flatery will get you everywhere.
The need to be recognized and have our achievements applauded is universal. It's a basic human need and an integral part of human nature. In fact, millions of people around the world spend millions of dollars on psychotherapy seeking "acknowledgement" and "validation." If you make your customers feel good -- about themselves as well as their purchase -- they'll want to continue to do business with you. When it comes to buying, consumers want to think that they're intelligent and savvy. So, when consumers make a 'smart' choice (buying from YOU!) - congratulate them on their wisdom! Syms, a discount clothing store in the U.S., uses a slogan that says, "An Educated Consumer is Our Best Customer." But what the consumer hears is: "I'm educated, I'm smart, andTHE MORE I BUY AT SYMS, THE SMARTER I MUST BE!!! Only YouYou can also acknowledge your customers with a "just for you" deal or discount or a Preferred Customers Only offer. Who are your preferred customers? Anyone you want them to be. An old customer, a new customer, or anyone you want to target. What makes them feel preferred (aka "special") is the offer you make:
- Come Back Again! -- 50% off your next meal at Widget Pig-Out Cafe
- New members who join the Widget Rifle Club receive a free set of targets
The Sincerest Form of FlatteryMaster marketer Joe Vitale uses flattery to best advantage on this website like this: ”You are really smart to be reading this. Few people are wise enough or aware enough to sign-up for a weekly ezine that will help them earn more money and lead happier lives. You're the exception. You are probably a leading-edgethinker and more aware than any of your friends or peers. Note how you felt when you began reading this week's commentary. Didn't you feel good as you read "You are really smart to be reading this"? Didn't you also feel good about ME for noting how smart you are? Everyone responds to flattery. You. Me. Everyone. It is a principle that---used with sincerity---can make you rich."
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