How I Learned To Make A Million Dollars
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Alter the mindset of your prospects and make them unable to resist what you’re offering. Because as you come to understand the mind of the consumer…and as you learn the how-to's of emotional marketing, you'll come into a whole new world of knowledge.
I told my partner Kenneth Martin, I was going to give away the book that I had wrote 2 moths ago. He said "are you crazy you just need a title." . After having gathered the info on the things that I see are needed in the market I found that this information is probably the best in the industry.
Once you become attuned to the emotional component that's used in advertising and marketing, you'll see it everywhere you look…and become more aware of how it's working on you. But what's really exciting is making it work on others!
Once you master the techniques of bending the human mind to your will, you'll use them everywhere! They'll be yours forever...at the ready in your 'arsenal' to be powerful weapons in all sorts of professional and personal situations.
If you want to sell something to a consumer via direct mail, your first job is to get that consumer to read your sales message. Not an easy feat. When your envelope arrives mixed in with bills, magazines, personal letters, and everything else in John and Jane Doe's mailbox, it may be tossed into the wastepaper basket without ever being opened.
This is one reason that postcards are so effective -- no envelope to open. It's also the reason that you find so-called "irresistible" marketing messages on the outside of a sales envelope, printed there in the hopes of hooking the consumer.
BONUS! BONUS! BONUS!
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The unfortunate thing is that more often than not, marketers -- choose phrases that are a turn OFF, rather than a turn ON.
To show you how this works, it's time for you to take off your marketing cap and put on your consumers hat. Read the pair of unique positioning statements below and decide which product you'd buy.
"Brand X" Jewelry Cleaning Kit "Do you want to learn what you can do to make old worn-out jewelry look like new again?"
Widget Jewelry Cleaning Kit "Discover how professional antiques dealers transform tarnished junk into vintage jewelry with an amazing product that's finally available to consumers."
When you read the question posed on the Brand X envelope, it's easy to say, "No, I don't want to learn something" and thrown the offer in the garbage. Case closed. Sale lost.
The Widget offer, however, packs a powerful 1-2 punch emotional punch -- actually a 1-2-3 punch -- that's a real knockout. Let's break it down.