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Bessemer Cookware

Australian direct sales cookware company.
Industry:  MLM, Direct Sales, Home Products and Services
Website:  http://www.bessemer.com.au
Press Releases:  http://bessemer.com.au/News.aspx

Headquarters:  
157 Orchardleigh Street
Guildford, NSW 2161
Australia
Phone: 02-8718-2700
Contact:  
Australia
Phone: 1300-655-994

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About Bessemer

Bessemer is an Australian company which sells cookware and other cooking/culinary products via direct sales. Currently it is only operational in Australia, and there are no indications that the company is looking to expand its horizons. 

Bessemer’s products have been available since the early 1960s. In 1982, the sales and manufacturing divisions of the business merged. The company says that its success is due  to the fact that it sells quality products using distributors who build relationships with their customers. 

The company says that there are approximately 700,000 distributors in Australia, 70% of whom are female, 60% between the ages of 35 and 55, with 83% saying that they enjoy the independence their job gives them, and that they make a good living from working with Bessemer. 

Bessemer is a member of the Direct Selling Association of Australia (DSAA), and follows the association’s code of ethics.

Bessemer Products

Bessemer has a fairly extensive product line, including pots, pans, knives, tableware and cutlery.

11.0 Liter Casserole
Available in two colors, ‘flame’ (orange) or ‘ebony’ (black), this is the largest casserole pot in the Bessemer range. The company says it is ideal for creating soups and sauces or preserving fruit and vegetables. It is also good for making lots of food for social gatherings.

32 Inch Grillet
The 32 inch grillet is only available in ebony. The company says that the grooves in the grillet channel fat away from food, helping to reduce fat levels in a meal and bringing a BBQ feel to the kitchen.

Clearstax Set - 5 pieces
Made of polycarbonate, these clear boxes are designed to make food storage simple: the vegetables can be kept separate and easily identified through the clear box. The company says that the boxes can be used in the freezer, fridge or in cupboards, as well as for food preparation in the microwave.

 

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Bessemer Headquarters:  Guildford, New South Wales
Australia

Bessemer Last Updated: Jul 27, 2010, 1:15pm