The company has already claimed to make a noticeable mark in the $500 million health and wellness industry in the US till now.
GeneWize®Marketer of DNA-customized nutritional supplements.
Official Blog: http://genewize.wordpress.com/
GeneWize is the first company to offer a range of personally customized nutrient supplements based on the assessment of an individual’s DNA. Its parent company, GeneLink Inc. claims to be an innovator in the field of nutirgenetics, known to play an important role in avoiding disease and supplementing better health.
DNA is accessed and analyzed using a simple cotton swab test, which is sent to the company’s laboratory, from which a detailed analysis and recommended list of of daily supplements is sent, specifically customized to your genetic deficiencies.
The company follows a network marketing model and was launched in August 2008. Products are sold in the United States.
The company does not sell a particular/specific product but provides a complete set of DNA assessment kit, the process of which is as follows:
Healthy Aging Assessment and Skin Aging Assessment
This assessment evaluates variations in 12 key genes which may influence health. A cheek swab is sent to the company’s lab for analysis, which returns a complete explanation of individual results, along with a custom blended health/skin formula.
The Essentials of Nutrition and Skin Repair
The healthy aging plan starts as soon as the DNA reaches the GeneWize lab, which blends a supplement containing basic ingredients for healthy aging and nutrition.
LifeMap ME DNA Customized Nutritional Supplements
A customized blend of phytonutrients and antioxidants (third party produced ingredients) suggested for optimization and support of bone and heart health, lung and breast tissue health, immune health, eye health, joint health, skin health, brain and cognitive health and defense against pollutants.
LifeMap ME DNA Customized Skin Repair Serum
The custom made product ME gets its name from “Made Exclusively” and purports to cater to individual needs in skin aging, tissue breakdown, skin irritation and lines and wrinkling. The company claims clinical proof that 70% of users see reduction in visible lines and wrinkles and improvement in skin firmness.
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