L'Bel Revenue

 

According to an April 2010 article in Direct Selling News, annual wholesale corporate revenues are in excess of $750 Million.


L'Bel Alexa Info

Website Rank: 327,220
Change: -6,570 
Website Reach: 293,178
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L'Bel Paris®

International developer and marketer of skin care, makeup, fragrances and personal care products
Industry:  Beauty and Personal Care, Direct Sales
Website:  http://www.lbel.com

Headquarters:  
Av. Canaval y Moreyra 480 San Isidro
Lima
Peru
Phone: 51-1-211-3400
Contact:  
101 California St. Suite 800
San Francisco, CA 94111
United States
Phone: 1-415-362-5235

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About L'Bel

L’Bel was founded by the Ebel family in Colombia in 1965. Expanding into Peru in 1974 using the brand name “Yanbal,” it marketed cosmetic products via direct sales until 1985, when the Ebel brand was created in Colombia.  In 1997, collaborating with the Centre de Biodermatologie des Laboratoires Serobiologiques, the Yanbal brand was retired, becoming Ebel.  In 2000, Belcorp was created as an umbrella corporation to include three cosmetic and personal care brands: Cyzone, a product for teens, Esika, a product line based on New York fashion, and Ebel.   In 2008, the Ebel brand changed its name to L’Bel.  L’Bel distributors sell skin care, makeup, fragrances and personal care products through one-on-one marketing, catalog sales and parties, much like the Avon model.  L’Bel also maintains 18 specialty stores throughout Latin America.

L'Bel Products

With product manufacturing plants in France, Peru, Colombia, Chile, and Mexico, L’Bel and Belcorp introduce nearly 200 new products every year .in cosmetics, fragrances, and facial and body care.  Facial care includes cleansers, toners, masques, moisturizers and targeted treatments.  Body care includes lotions, exfoliants, and cleansers.  Cosmetics include foundations, lip and eye products. 

Exfoliating Balancing Cleansing Cream
This cream is used twice daily to clean, exfoliate, and moisturize the complexion.  Its key promise is a balancing of the overproduction of oil in the skin.

Hydra Calme
This moisturizing gel claims to help the skin by protecting it from extremes of climate and sun exposure.  Its proprietary soothing ingredient is an Arctic Berry extract.

Pore Specialiste
This thermal, deep cleaning masque claims to minimize pores in up to 99% of users.

Concentre Total
Concentre Total is a collagen-boosting treatment containing extract of maitake applied after cleansing.  Anti-aging benefits promised after four weeks of use include increased hydration and firmness, diminished appearance of fine lines and wrinkles, and increased radiance.

Eau du Soleil
This moisturizing skin oil, can be used either in the bath or after a shower to increase the skin’s natural moisture barrier.

 

Reconstruct Reconstruct is a treatment for damaged hair that claims to help stimulate hair follicles and repair damage due to age, coloring, or hormonal activity, and restore body and volume to damaged or weakened hair.

Supremacie Teint
Available in 15 shades, this foundation is targeted towards the mature complexions of women over 40.  Its key benefit is a reflective property that makes older skin appears more radiant, diminishing the look of fine lines and wrinkles.

Idolatre
In its award-winning bottle, Idolatre is one of L’Bel’s ten perfume fragrances.  Its character is spicy, using Babylonian Cardamom as one of its elements.

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L'Bel Headquarters:  Lima, Peru

L'Bel Last Updated: Jun 2, 2010, 7:16pm